Chapter 283: I'm so anxious that I can't eat hot tofu

As Chen Shuyao said before, when she was hungry, she would be willing to trade gold bars for a meal.

Although this metaphor is a bit exaggerated when used in today's lamb wine, according to Chen Jianghai, there is still a lot of room for operation.

Of course, too much is too little.

This scale must also be grasped.

Otherwise, it will also bring a bad blow to lamb wine.

Chen Shuyao thought about it secretly, then asked again: "Will we change the price after the first batch of lamb wine is on the market?"

Chen Jianghai naturally heard what she meant and replied with a smile: "The price is still the price we agreed upon, and this price remains unchanged easily."

"Of course, it can be cheap during the promotion period, or 18 yuan per bottle. We want to give more people the opportunity to try the taste of this wine, and then remember it and fall in love with it."

"However, after this wine is officially launched, it is still necessary to ensure profits so that the winery can develop well and steadily."

Chen Shuyao on the other end of the phone nodded, saying that was right.

Chen Jianghai continued: "And the price positioning of a liquor is also very delicate.

We must ensure market acceptance, but also ensure its level in the minds of consumers."

"But there is one thing that remains unchanged. Our wine must be the most conscientious in China. Under the premise of ensuring the quality of raw materials, the price must be the most affordable."

"This is also Mr. Jia's wish.

Whether to make money or not is second. He wants to give us all over China the opportunity to taste the taste of this wine."

"The ultimate goal of my willingness to invest in this winery in Chenjia Village is not to make money.

The main purpose is to pass on this skill, help Jia Ye fulfill his wishes while driving the development of the village, so that more people can become rich faster."

In his previous life, Chen Jianghai saw that the price of Feitian Moutai was hyped to the sky, and had largely lost the value of the product itself and became a luxury product that could be used for investment and financial management.

In Chen Jianghai's eyes, this actually does not conform to market laws.

Later results also proved that this top Chinese liquor, which was once known as the national liquor, had various situations, and a lot of negative news came out.

He must not let Lamb Wine become like that.

I believe Jadewang doesn't want to see such a result either.

Chen Jianghai dared not say that with his own strength, he could change the future pattern and direction of the entire Chinese liquor market, but at least, he would make lamb wine a clear stream in the market.

Coupled with the sealed wine he has in his hands, the two complement each other, allowing the Chinese to at least afford to drink good white wine in the true sense.

That's right, he now uses hunger marketing for the newly launched lamb wine.

The definition of hunger marketing is that the producers of goods intentionally lower the output to achieve the goal of regulating the supply and demand relationship, creating the illusion of supply and demand imbalance, and in this way to maintain the image of the goods and high selling prices, thereby achieving a larger profit margin.

Therefore, this marketing strategy is often derogatory and bloody, and is hated and despised by ordinary consumers.

However, Chen Jianghai is now only using one aspect of hunger marketing, which is to maintain the brand image.

As for the use of this to increase the selling price and profit, he has not done it and does not intend to do it in the future.

Therefore, Chen Jianghai is certainly not a capitalist who is extremely guilty, but just used some commercial means appropriately in the early stage of promoting products.

When Chen Shuyao heard Chen Jianghai's analysis, she completely lost her worries.

She couldn't help but praise: "Your method is definitely a milestone marketing method in the business world.

Enough to subvert people’s ideas about marketing strategies!”

"By the way, does this marketing method have a name?"

Chen Jianghai almost subconsciously blurted out: "It also does hunger marketing."

Chen Jianghai did not think about changing this name.

After all, this name is the most intuitive and representative, and can make people understand its meaning as soon as they hear it.

If you force a name, it may not have such an effect.

“Hunger Marketing…”

Chen Shuyao thought about it carefully and couldn't help but say in admiration, "The name is very simple, but it is very accurate and straightforward to define this marketing method."

"Jiang Hai, you are the simplest way! Awesome, really amazing."

"Okay, I know how to do it now.

I won’t tell you anymore, I’ll die.”

Chen Shuyao naturally wanted to have a more conversation with Chen Jianghai, but now time does not allow it.

As the main person in charge of Lamb Wine, she had to arrange what Chen Jianghai said as soon as possible.

Just one day later, the promotional content of Lamb Wine has changed a lot, and people generally recognize this content.

I'm anxious and can't eat hot tofu.

As the saying goes, slow work produces meticulous work, good things require time to be polished.

This is the Chinese people's always concept.

The ones who are most concerned about this matter are actually the peers and major liquor manufacturers.

After the media exposed the lamb wine, it has been highly concerned and alert.

After all, this is a project invested by Chen Jianghai, and it is in his hometown.

The wine has caused such a big sensation before it has been officially launched. How can they not pay attention to it?

No one can deny that Chen Jianghai is like a god in the Chinese business world.

Almost everyone is willing to believe that his every move will not be for no reason, but must be a big business layout.

Therefore, no one dares to underestimate the birth of Lamb Wine, thinking that it is just Chen Jianghai invested casually.

Especially those top domestic liquor manufacturers.

They were really afraid that Chen Jianghai would do the same thing in the liquor market as the electrical appliance market, and in the end, sparks and lightning changed the entire liquor pattern.

Although there was a closure wine before, Chen Jianghai's operation completed the road to rise in a short time.

But this time it was a little different. Chen Jianghai obviously didn't move much, but everyone could faintly smell the scent of a storm.

The only thing that made them feel a little bit lucky was that the lamb wine had a mistake as soon as it was launched.

The product has not been officially launched yet, but it has become popular because of media reports. Unfortunately, the production capacity has not been able to keep up, so people can't buy lamb wine at all.

In the eyes of these liquor manufacturers, this accident must have broken Chen Jianghai's original layout, and while secretly celebrating each other, he was waiting to see his jokes.

After all, no matter how strong your ability or energy you have, if you don’t even have real products, it’s impossible to make any waves.

As a result, before they could be happy for a long time, Chen Jianghai began to quietly change the publicity content.

After they saw that content, they immediately understood the intention of this boss Qiu Hai.
Chapter completed!