Chapter 289: This is called being soft but not hard

Chen Jianghai nodded and responded: "Super girls should indeed hold the finals.

Recently, I have been thinking about talking about this with you, but I didn’t expect you to come to me first. It’s really possible to hold it now.”

After hearing what Chen Jianghai said, Qi Jingyi was obviously relieved.

To be honest, he was really afraid that Chen Jianghai would tell me something.

If time has been delayed for too long, that super girl is completely useless.

Fortunately, he received a positive answer, and his heart fell to the ground.

Qi Jingyi quickly asked Chen Jianghai: "So, Mr. Chen, should he follow the original plan?

There are no other changes here, right?"

Chen Jianghai frowned slightly and searched for a while, then nodded and said, "Yes, after all, there are higher-tech and smarter mobile phones now."

Smartphone...

A hint of doubt flashed in Qi Jingyi's eyes, but he did not ask, but quietly waited for Chen Jianghai's following.

"First of all, we used SMS voting methods."

"The popularity of super girls has dropped a little now, so let's bring back these popularity."

“How to bring back these heats?

That is of course to make the audience feel involved.”

A sense of participation...

Hearing this, Qi Jingyi's eyes lit up.

“Other previous program finals were always judged by judges.

Some are rigid and some are old-fashioned.

And it is easy to cause trouble, saying that the champion is decided by something."

"If we adopt the SMS selection method, it will not only make the public feel involved, but also ensure fairness to the greatest extent."

“Champions are chosen by the audience, and whoever is most loved by the audience is the champion.

This is understandable, no one can find any fault."

Qi Jingyi nodded seriously and even said excitedly:

"This is indeed a good way, and it is also a more novel way to choose a champion.

The audience will definitely like to watch more, and the popularity will also rise quickly."

"Mr. Chen, are there any other changes besides this?"

Qi Jingyi looked at Chen Jianghai with a burning look, full of expectations for him.

At this moment, Qi Jingyi was like a juice press, trying to squeeze out all Chen Jianghai's things and talents.

Moreover, it was a while since they worked together, and he was used to the various novel and effective methods proposed by Chen Jianghai.

He always wants to see more.

That feeling was like Columbus discovered the New World.

Shocked and curious.

When Chen Jianghai saw the light of his eyes when he rode in, he couldn't help but curl his lips and said, "You think I am a god, and you suddenly have countless novel ideas."

“But for super girls, I still need to change it.

To be more precise, it's about your TV station."

"I think you are very jealous of the advertising revenue of China CCTV!"

When Qi Jingyi heard Chen Jianghai talk about this, his heart was pounding.

He made himself look normal as much as possible, but nodded without hesitation and said, "Of course, an advertisement before the broadcast of the News is comparable to our advertising revenue for several months.

How can you not be jealous?”

"It's just that they are the largest TV station in China after all, we can't compare... Wait! Mr. Chen, what do you mean?

Is there a way for us to make our advertising revenue higher?"

Qi Jingyi looked at Chen Jianghai with anticipation.

Out of trust in Chen Jianghai, he knew very well that since Chen Jianghai mentioned this, he must have some wonderful ideas.

Chen Jianghai didn't keep it a secret, and said directly:

“Yes, I’ve come up with a new way here that not only can increase your advertising revenue.

At the same time, it can be said to be an innovative model that subverts the entire television industry.

The audience will not have any disgust, it is a silent way to moisten things."

"If the kind of advertising used to be called hard advertising, my approach would be soft advertising."

Hard advertising?

Soft advertising?

These fresh words were spoken from Chen Jianghai's mouth, and Qi Jingyi's interest was completely aroused.

He couldn't wait to ask, "You should tell me quickly, what's the specific method?

I'm so anxious."

If others said this, Qi Jingyi wouldn't be so excited.

Because he would think it was bragging or not that safe.

Maybe it’s just some people’s wishful thinking, but if they really use it on the show, they may not stand the test.

But Chen Jianghai is different.

The facts have repeatedly proved that as long as the things Chen Jianghai mentioned are often very novel ideas, which are a way they have never thought about.

Even something that subverts their traditional ideas.

But even so, Chen Jianghai never missed it once.

Every time what he said can be realized.

The key is that the effect is very good, and it always exceeds expectations.

Therefore, Qi Jingyi seems so urgent now.

In his opinion, what Chen Jianghai said often represents a 100% success rate.

Chen Jianghai organized some ideas and replied slowly: "In fact, it is to add something to the basis of mobile phone text message voting."

“Take Super Girl as an example, you can start an event at that time.

All viewers who vote through mobile phone text messages have a chance to draw after the champion is selected.”

"Ten viewers were drawn and prizes were won.

The prize is a mobile phone with the pioneer v2.”

“At the same time, you must make a point.

Audiences who vote with the pioneer mobile phone are more likely to be drawn."

“This is a way to kill two birds with one stone.

On the one hand, it increases the ratings. After all, you will have the chance to get a mobile phone worth several thousand yuan when you send a text message, and anyone will try it.”

“They even mobilize relatives and friends around them to vote.

In this way, the number of people following this program will naturally be more concerned."

"On the other hand, our pioneer mobile phones will be known to more and more people."

“It is not the kind of advertising in the traditional sense, but it has the effect of advertising.

So we should give you the advertising fee for your TV station.”

Hearing this, Qi Jingyi's eyes widened.

He didn't expect that the advertisement could be done like this.

The first step is to increase the ratings, he can figure it out.

However, regarding the second aspect Chen Jianghai said, he still had some things he didn't understand, and he couldn't help but speak:

"Mr. Chen, since you are advertising, why don't you ask all viewers who participate in the voting to use the pioneer mobile phone to get the chance to draw, otherwise it will be invalid."

"In this way, I'm afraid the sales of your pioneer mobile phones will be directly raised."

Chen Jianghai smiled and shook his head and explained, "Master Qi, I told you before that the kind of advertisements in the past were called hard advertisements. If you follow the method you said, it is actually a kind of hard advertisements."

“To be fair, many ordinary consumers are very disgusted with advertising.

So if we want to advertise and achieve good results, we have to find ways to advertise subtly.”
Chapter completed!