Chapter 290: Silence is better than sound

Qi Jingyi was still a little confused.

He still can't figure out the definition of this hard advertisement and soft advertisement.

In his perception, advertising is advertising. Even though Chen Jianghai just mentioned the actual operational case of soft advertising, he seemed to have caught something, but he has not yet figured it out.

Chen Jianghai knew when he saw Qi Jingyi's expression that this Taiwanese man had not yet figured out the meaning of the soft advertisement.

So he continued: "Hard advertisements are forcibly inputting the audience. To put it bluntly, they are directly opening the audience's head and stuffing the advertisement in."

"This rough approach will definitely make the audience disgusted. It's fine if it's time or twice. If it's too many times, it's unbearable, and of course the effect won't be much better."

“Just take what you said, let the audience vote on the pioneer mobile phone to be qualified for a lottery.

Setting the threshold in this way will make it very stiff and will make the audience very disgusted."

“And the same sentiment towards our pioneer brands is that we are overbearing and it is possible to unite and resist us.”

Qi Jingyi seemed to be a little confused and said unfairly: "But these prizes were provided by your pioneers!"

"They only send a few cents of text messages and have the chance to get their phones.

Don’t you allow manufacturers who pay the price to have some requirements! Isn’t this robber’s logic?"

Chen Jianghai smiled and shook his head and said, "Master Qi, your idea is still too simple."

"We don't have a thorough understanding of the nature of our Chinese people, or they still think too well about human nature."

"Mr. Chen, what do you mean?"

Qi Jingyi asked humbly.

"Master Qi, why is the lottery very popular?

Are everyone willing to come to the lottery?

Because everyone wants to take advantage, this is human nature!”

"As the saying goes, there is no need to take advantage of the bastard.

Driven by this kind of thinking, do you think it is useful to reason with them?"

"If you don't take advantage of it, you'll have a lot of requests first. Do you think they'll be happy?"

Qi Jingyi subconsciously shook her head.

Chen Jianghai smiled slightly and continued to summarize: "So, soft advertising is needed at this time."

"Soft advertising means using a secret means to place advertisements so that the audience can accept them invisibly.

Its characteristic is that it is easy to find out. Silence is better than sound. It can be seen everywhere but it is difficult for you to discover it."

"To put it bluntly, it is to hide needles in cotton, and use softness to overcome hardness.

Compared with hard advertising, soft advertising is not likely to cause disgust among the audience."

"Just like the activity plan we made this time, we did not directly tell the public that the pioneer mobile phone is good, and everyone uses the pioneer mobile phone, but set the prize as the pioneer mobile phone."

"Invisibly everyone will have a deeper impression of the pioneer mobile phone.

After all, that's all the prizes they want to get!"

"For example, some people want to get a prize but don't know whether the pioneer phone is good or not, they will find channels to understand. This invisibly increases the popularity of the pioneer phone and also achieves the advertising effect."

Qi Jingyi opened his mouth and wanted to say something, but obviously he still failed to completely summarize the advantages of soft advertising.

There were thousands of words to say, but he just didn't know how to speak.

When Chen Jianghai saw Qi Jingyi's expression at this moment, he felt secretly amused and said further: "Master Qi, for the sake of convenience, I will tell you another soft advertisement that can be used in practice.

After listening, you should be able to fully understand what's going on."

Qi Jingyi quickly said, "I hope to hear it carefully!"

Chen Jianghai smiled slightly: "For example, if we are shooting a TV series now, the way to hard advertisements is to place advertisements in front of the TV series."

"The pioneer mobile phone is awesome, and the pioneer mobile phone is good. It is very empty and can easily cause people's rebellious psychology. I feel it is very annoying and delay them from watching TV series."

"At this time, we are putting advertisements in TV series. For example, the male and female protagonists use the pioneer mobile phone when making phone calls."

"Then the male protagonist threw away the phone angrily, but it still works when picked up the phone. Did he insincerely instill the audience with practical actions that the pioneer's mobile phone is of good quality?"

"Or the heroine takes the pioneer mobile phone to play various games and various cutting-edge things, and praises the mobile phone for its usefulness and advanced technology."

"This is all required for TV plots, but in fact the advertisement is hidden inside."

"As long as you do it as natural as possible, the audience will not be disgusted, but instead think that this is part of the TV series."

“The adable effect is actually achieved and will be very good.”

This time Qi Jingyi completely understood the mystery, stared at Chen Jianghai with his eyes full of astonishment.

After a moment of silence, Qi Jingyi then gave a thumbs up: "Hao, it's really high!"

"Why is the difference between this person?

Mr. Chen, you have a genius idea.”

"I'm afraid you can only think of soft and hard advertising.

Your advertising method will change the entire industry to a considerable extent.”

"Don't worry, I won't tell the second person this method, they can tell that it is their ability."

Chen Jianghai disagreed with this. He shook his head slightly and said with a smile: "No need, Master Qi, just use it boldly and confidently."

“Everyone is very smart, especially good at imitation.

Maybe they can figure out the truth after watching it and learn it almost.

“So, in order to get the first bonus, you can even ask them to do that.

In this way, your TV station can also receive more advertisements."

"It's my contribution to you. You can just charge me a little less advertising fee."

Qi Jingyi once again looked at Chen Jianghai with admiration.

This is the pattern of Chen Jianghai, the number one genius in the domestic business world, Qiuhai’s boss!

You can say that he is broad-minded, not care about trivial matters, and is generous.

You can also say that he disdains and despises all living beings.

He didn't take these things seriously at all.

He is very confident and thinks that it is just a soft advertisement and doesn't have to take it too seriously.

It was like an idea that was thrown out casually, and it was completely worth mentioning to him.

In other words, if he has more and better ideas in his mind, he will be so indifferent to such a genius who seems to others to be unparalleled.

Qi Jingyi couldn't help but feel silent for Chen Jianghai's opponents.

Meeting a demonic existence like Chen Jianghai is destined to be the greatest misfortune in their lives.

And being able to become friends and collaborators with Chen Jianghai is also the happiest thing in the world.
Chapter completed!