Chapter 2280 To strike iron, you still need to be tough

"Jiang Hai, we didn't disturb your work by coming here, right?"

Lin Wanqing said with a smile.

Qiuhai Group has been really prosperous recently. Because of the Qiuhai football team, the word Qiuhai is getting a lot of attention now.

Industries related to Qiu Hai naturally attracted traffic and opportunities.

Shang Yuanming came to visit today, and he actually wanted to ask Chen Jianghai something.

"By the way, I happen to have a lot of free time today."

Chen Jianghai asked them to sit down. Wang Shufen and Chen Liye went out happily, and there was less noise in the house.

Lin Wanqiu brought a fruit plate cut by the nanny, and the air conditioner blew cold air.

It is almost August, but the temperature in Pingshan has not dropped yet. It rained heavily some time ago, and now it is still very hot and muggy. It may rain again.

"Jiang Hai, your Qiuhai Group is really powerful. That Qiuhai Football Club belongs to you, right? I watched every football match and I played really well."

Shang Yuanming opened up the conversation. Some time ago, the news that the Qiuhai football team entered the A-level league attracted widespread attention.

Shang Yuanming is also a loyal fan and has always paid attention to football development.

"Hey, I forgot to give you tickets. I didn't have time to prepare at the time. I only decided to watch this game the day before the game started."

Chen Jianghai said with a smile.

"You men like to watch it, but us women can't understand it."

Lin Wanqiu interjected, and Lin Wanqing nodded accordingly.

They women really don't understand football games very well. Chen Jianghai and Shang Yuanming looked at each other and laughed.

Men have men's hobbies, and women have women's hobbies.

“Brother-in-law, how is the development of Haidilao recently?

It seems that we encountered some problems before, but they have been solved."

Chen Jianghai got straight to the point, and Shang Yuanming just wanted to talk about this matter.

His Haidilao started from a small store, and now it has expanded to many stores, and the financial problem has been solved.

But Shang Yuanming is also an ambitious person. The careers of people around him are getting more and more prosperous, and he also wants to develop his own career as soon as possible and expand even more.

But Shang Yuanming is still a little hesitant about how to develop and expand.

If we just continue to open stores one by one, this may be a solution, but the progress may be a bit slow.

Shang Yuanming could not be willing to continue to develop at this speed, he wanted to speed up.

In this regard, Chen Jianghai can definitely give some suggestions.

"Not bad. At present, we have expanded to surrounding provinces and cities, and are planning to open a store in Kyoto. When you go to Kyoto for business, don't forget to go to our Haidilao to check the situation and help me check it."

Shang Yuanming said, but he frowned again, "Jiang Hai, how long will it take for my Haidilao to achieve greater profits if it continues to develop like this?"

"Brother-in-law, what kind of income do you want?

You might as well tell it yourself."

Chen Jianghai did not answer the question. Instead, he asked Shang Yuanming to clarify his inner thoughts.

"I plan to expand investment, expand the number of our stores across the country, spread all our influence in a short period of time, and let more people know the Haidilao brand."

"Now one of our stores can bring a lot of profit. If we open a hundred or two hundred stores, wouldn't it be..."

Shang Yuanming's eyes lit up and he expressed his thoughts.

Chen Jianghai did not refute, Shang Yuanming's idea is the idea of ​​every physical store owner.

After you have determined the benefits of your own brand, of course you want to expand your influence and open stores across the country so that more people can come to consume and achieve higher profits.

Of course, there must be a lot of investment in the prerequisites, and this is a costly matter.

But according to a rough estimate, the benefits are certainly not low.

In Shang Yuanming's mind, it only takes one year to recover the original investment. After all, his Haidilao's current profitability is quite good.

"Brother-in-law, your idea is a bit dangerous."

After listening to Shang Yuanming's words, Chen Jianghai soon said calmly.

At this time, Lin Wanqing stopped talking. She and Lin Wanqiu were both sitting on the sofa, listening to Chen Jianghai analyze the situation to Shang Yuanming.

"Jiang Hai, please tell me carefully, why is there danger?"

Shang Yuanming didn't quite understand, so he came here to ask for advice humbly.

“First of all, just because your store is operating in the current location and maintaining profitability does not mean that it can also maintain profitability in other places.

To put it bluntly, your influence is not big enough to support your ability to open hundreds of stores nationwide."

Chen Jianghai analyzed it for Shang Yuanming and found that Haidilao's development was indeed good, but it was not yet time to spread it across the country.

"Secondly, the investment to open stores nationwide is huge. A rough estimate is that without 70 to 80 million, you wouldn't even be able to open 20 stores."

Chen Jianghai made a calculation in his mind. Now Shang Yuanming's store decoration is very expensive, as well as staff training and the purchase of some equipment, which all cost a lot of money.

One hundred stores, how big does it need to be to maintain operations?

How much financial resources does this require to ensure normal expenses?

Shang Yuanming should have considered this aspect.

"You are right, I have also considered this issue.

But I think opening stores in other cities will increase the influence of our Haidilao."

Shang Yuanming frowned and said.

He believes that the best way to expand Haidilao's influence now is through opening stores.

Only by expanding the scale of chain stores can more people recognize Haidilao and increase its popularity.

Chen Jianghai didn't think so.

"Brother-in-law, there are many ways to increase your influence, and you don't necessarily have to rely on constantly opening chain stores."

"Of course, I don't deny that opening a store can indeed be very effective in letting more people know you, but this kind of horizontal coverage expansion must be based on a deep vertical foundation."

Chen Jianghai introduced the vertical and horizontal theory, and Shang Yuanming was a little confused at the moment.

As expected, he is indeed the big boss of Qiuhai Group, and his theory is really a bit bluffing.

But Shang Yuanming loved hearing these words, and he needed to understand the meaning of Chen Jianghai's words.

"At present, Haidilao needs to formulate a strategy to expand its influence. My suggestion is to pursue a family-friendly approach and create a family atmosphere."

"you mean?"

Shang Yuanming asked humbly.

Chen Jianghai stretched out a finger: "To put it simply, it is to make people feel at home, use this as corporate culture, promote it, let everyone know that Haidilao makes people feel at home, then there will be more

The more people come to spend money, the more capital you have in your hands."

"This is the vertical foundation. To make iron, you need to be strong yourself."

Chen Jianghai summed it up.

In his memory, Haidilao in later generations always gave people a warm feeling, making people like the warm atmosphere and willing to experience the feeling that could not be experienced elsewhere.

So we should seize this point as a way to cultivate corporate culture.
Chapter completed!