Chapter 719 The gap between the two
At this time, Li Tiangang was holding an emergency meeting inside China Siemens Company.
The launch of Qiuhai refrigerator means that the two companies have begun a head-on confrontation.
Naturally, Li Tiangang would not let Qiu Hai achieve good results easily, and would definitely create some trouble for him.
Because he knew very well that once the first shot of Qiu Hai was fired, it would definitely be bad news for Xizimen.
"Starting from today, the prices of all our Xizimen refrigerators will be reduced!"
Li Tiangang's method is very simple and crude, but it is also the most effective method.
Price is always the factor that consumers pay most attention to.
As long as the price is attractive enough, it will affect many people's choices.
What's more, people nowadays are still very chasing after foreign products.
As a foreign brand, Siemens has its own halo and occupies a natural advantageous position in the competition.
Not only Siemens, but also Haier’s Zhang Ruiming.
Zhang Ruiming did not explicitly lower the price, but instead gave away small gifts, hoping to affect Qiuhai's sales to some extent.
As a competitor, he also didn't want to see Qiu Hai go smoothly.
The domestic refrigerator market suddenly felt like a storm was coming, and the atmosphere became extremely depressing.
But Chen Jianghai didn't pay too much attention to this situation because he felt it was a bit redundant.
From the cold chain plan to the current Ma Jiajun advertisement, Qiuhai Refrigerator has received enough exposure and accumulated enough popularity and appeal.
It can be said that there is little accumulation.
Under such circumstances, if Qiuhai Refrigerator cannot hand over an answer that satisfies Chen Jianghai, it can only mean that there is something wrong with its own products.
Chen Jianghai has great confidence in Qiuhai refrigerators, so he is not worried at all about Haier and Xizimen trying to cause trouble.
But Yue Hongsheng is not so optimistic.
In the refrigerator market, Haier can be said to be the big brother, while Xizimen is a foreign-funded enterprise with a considerable background.
No matter which one of these two companies has achieved success in refrigerators, it is far higher than Qiuhai now.
Qiu Hai, who had just set foot in the refrigerator industry, was now going up against such a powerful opponent. Yue Hongsheng was lying if he said he wasn't nervous.
With this uneasy feeling, after Yue Hongsheng learned about the other party's reaction, he immediately found Chen Jianghai and reported the situation to him.
Chen Jianghai smiled slightly after hearing this: "Yue Hongsheng, calm down and have confidence in our products!"
"As the saying goes, everything depends on people, and everything depends on God. We have made enough efforts, and Huang Tian will certainly not let us down."
Seeing Chen Jianghai's calm and confident look, Yue Hongsheng couldn't help but ask: "Mr. Chen, are you really not worried at all?"
You must know that Qiuhai refrigerator is Qiuhai's latest product. Its success determines whether Qiuhai's entry into new fields is correct.
Under this situation, Yue Hongsheng believed that no matter who it was, he would be a little nervous and full of expectations.
On the other hand, Chen Jianghai always looks confident.
Chen Jianghai smiled slightly: "So what if I'm nervous?
Anyway, everything that needs to be done has been done, and then it depends on the feedback from the market and consumers.”
Yue Hongsheng also knew that Chen Jianghai was right, but he simply couldn't do this.
He couldn't help but sigh secretly.
This is the gap between the two.
Why Chen Jianghai can be Qiu Hai's boss at such a young age, while he can only serve as a deputy, can be seen from this point alone.
Since Qiuhai's advertisement was released, the sales of all Qiuhai's products have been rising like a rocket.
Especially in the area of refrigerators, many people are waiting for the refrigerators produced by Qiuhai Group to be launched.
Many people thought about buying Qiuhai refrigerators in the early stages of the cold chain plan to support this charity.
Qiuhai also issued a notice for this, saying that the refrigerator production capacity could not keep up for the time being, and it could only supply the cold chain plan first.
After seeing this announcement, consumers have a higher evaluation of Qiu Hai.
Even if you don't make any money, you just focus on cold chain projects and charity. There is absolutely no way for a conscientious enterprise like this.
Of course, you have to buy one when it is in stock.
Think of it as a way to support Qiu Hai, who is enthusiastic about charity.
This is what consumers think, and so is the result.
Qiuhai refrigerators are at an unexpected stage when they are launched. Even though Haier and Xizimen have lowered their prices in disguise, there are not many people buying them.
According to the prices of the three, they are actually about the same before the price reduction.
Now Haier is cutting prices in disguise, and Xizimen is cutting prices directly. Strictly speaking, the price will be two to three hundred yuan cheaper than Qiuhai.
Haier and others believe that in this way, they can seize some consumers from the previous market.
However, after the first day of price reduction, the leaders of both companies were a little dumbfounded when they saw the sales volume not increasing much.
What is going on?
Why don't you buy it at such a discount?
!
The radical Li Tiangang even wanted to continue to cut prices and had to reduce Qiuhai's sales.
Finally, my subordinates persuaded me to stop.
Originally, this price reduction meant that there was not much profit left for them.
If this drops again, we will really lose money.
Zhang Ruiming knows that the rise of Qiuhai refrigerators can no longer be stopped. Now it’s time to see how strong the sales volume of Qiuhai refrigerators will be tomorrow.
On August 28th, Qiuhai refrigerators were officially put on sale.
A few days ago, Qiuhai warehouse began to deliver goods one after another, and suppliers from all over the country moved refrigerators to their warehouses early.
Those dealers have cooperated with Qiuhai for so long, and they are quite confident about Qiuhai's products.
Among these dealers, there is even a saying:
As long as you are an agent of Qiuhai's products, you don't have to worry about buying them at all.
From this sentence, it is enough to see the dealers' confidence in Qiuhai products.
When they learned that Qiuhai's new products were about to be launched, many dealers came to Pingshan in advance.
The purpose of their coming is very simple, that is, they hope to get the goods back as soon as possible.
By bringing the goods back in advance, they will have enough time to prepare for putting them on the shelves.
During this time, large trucks have been parked outside Pingshan Qiuhai Warehouse, which can be described as very lively.
Many dealers come directly with cash just to get the goods as early as possible.
On the morning of the 28th, as soon as electrical appliance stores across the country opened their doors, people waiting outside came forward to inquire.
"Do you have an Qiuhai refrigerator here?"
Seeing that the customer's intention was so obvious, the clerk naturally led them to the Qiuhai refrigerator.
Once the store clerk said there was no Qiuhai refrigerator, the people turned around and left without any hesitation.
After seeing the appearance of the Qiuhai refrigerator, the customer also directly paid for it: "Okay, this is it!"
Such a refreshing way of purchasing scared the store clerk.
They couldn't help but ask: "Don't you have to look at it again?"
"What's there to see?
Chapter completed!