Chapter seven hundred and twentieth shocking data
Chapter 720 Shocking Data
Such a refreshing shopping scene is repeated in many electrical appliance stores across the country.
Most consumers have already made their decision before coming here, that is, to buy a Qiuhai refrigerator, and do not consider other brands.
After all, we have been waiting for so long.
When you enter the store, you don't need to say anything to the clerk, just pay for it, lest you be too late and someone else will take it away.
I’ve seen the store clerks for a long time, and this is the first time I’ve seen them buying things like this.
After all, a refrigerator is not cheap nowadays, and not all ordinary families can afford it.
None of the customers who came to buy before looked at it over and over again, touched it over and over again, and considered it several times before they were willing to pay for it.
Like now, it is basically impossible to pay directly to get the goods.
In an electrical appliance store that does not have Qiuhai products, no matter what discounts the store clerk says, consumers act as if they haven't heard and leave without any hesitation.
The shop assistants couldn't help but complain.
"What's wrong with these people?
Is Qiuhai refrigerator so good?
The price of the Siemens refrigerator in our store has been reduced by 300 yuan!"
"I can't help it. Qiuhai refrigerators have become so popular recently. Even Ma Jiajun is advertising for them. Everyone now recognizes Qiuhai brand refrigerators."
"If this continues, we won't even be able to sell a single refrigerator."
"Yeah! If I can't sell it, I don't know how much my monthly salary will be."
"You say, how about we just go to You Qiuhai's electrical appliance store?"
"Keep your voice down. It won't be good if the boss hears it later. In this case, when we get off work, we can go over and ask if there is any shortage of people over there."
"Okay, it's settled."
…
The popularity of Qiuhai refrigerators has surprised many people, but also made some people with a keen sense of smell see the business opportunities in it.
Today is the first day that Qiuhai refrigerator is launched. Chen Jianghai stayed at the company until dark before going home.
Chen Jianghai went back so late, naturally because he was afraid that there would be some problem with the refrigerator, so that he could deal with it in time.
But everything went smoothly and no accidents happened.
The next day, when Chen Jianghai arrived at the office, Yue Hongsheng was already waiting at the door.
I saw him holding a piece of paper in his hand, his face flushed, and he looked a little excited.
Seeing Yue Hongsheng like this, Chen Jianghai had already guessed that the market response to the refrigerator would be quite good.
As soon as he saw Chen Jianghai, Yue Hongsheng rushed to greet him and said excitedly: "Mr. Chen, good news!"
"Let's go in and talk!"
Chen Jianghai smiled slightly and entered the office directly.
Seeing Chen Jianghai like this, Yue Hongsheng couldn't help but secretly murmured, when will he learn Mr. Chen's mentality of remaining unchanged despite the collapse of the mountain?
Thinking of this, Yue Hongsheng shook his head mockingly, thinking that it would be a bit difficult in his life.
"Hongsheng, are the sales data for refrigerators out?"
Chen Jianghai sat down and asked calmly.
At this time, Yue Hongsheng also calmed down and nodded quickly: "Yes, Mr. Chen, this is the data I just compiled this morning."
"It seems you came quite early today."
Chen Jianghai smiled and took the data.
Yue Hongsheng did not deny it and said: "Mr. Chen, I want to know the sales volume of refrigerators as soon as possible."
"How's it going? Didn't I disappoint you?"
Chen Jianghai looked at the data and asked with a smile.
Yue Hongsheng still seemed a little excited: "Mr. Chen, not only are you not disappointed, I am overjoyed."
Yesterday alone, Qiuhai refrigerators sold nearly 50,000 units!
The inventory of nearly 100,000 yuan was suddenly reduced by half!
When he saw this data, Chen Jianghai's first concern was production, followed by after-sales.
Later, he also specifically explained this issue, so that Yue Hongsheng must always pay attention to it.
Naturally, Yue Hongsheng also understands the importance of output. He will discuss it with Jin Zhijiang and others later to ensure that the output can keep up with the sales data.
Of course, after-sales service is also a top priority.
Such a large number of refrigerators are sold in a short period of time. Although quality control has been strictly controlled, some unexpected minor problems will inevitably occur.
Therefore, this after-sales service is also a top priority and must be implemented seriously. There must be no mistakes at this juncture.
The data on the first day of Qiuhai Refrigerator was quickly transmitted.
Of course, all this was approved by Chen Jianghai.
After learning about Qiu Hai's sales data, the industry was in a state of uproar.
The sales volume of 50,000 units a day would not attract much attention in the future era of e-commerce.
However, it is now 1993, and people's living standards are far lower than those of later generations. Purchasing electrical appliances such as refrigerators is a very luxurious act, and ordinary families cannot afford it.
In addition, this was an era before the Internet.
In this era, all sales are conducted through physical stores.
All in all, it can be described as astonishing that the Qiuhai refrigerator was able to achieve such sales figures as soon as it was launched.
Zhang Ruiming looked at the sales data of Qiuhai in his hand with a serious expression and remained silent for a long time.
Zhang Ruiming had actually been quite mentally prepared for this result.
The cold chain plan and the Ma Jiajun advertisement are really great blessings for Qiuhai Refrigerator.
In Zhang Ruiming's view, once Qiuhai refrigerators are launched, sales will never be that bad.
It's just that he still underestimated the sales effect of Qiu Hai's publicity campaign.
Zhang Ruiming himself made a small prediction in private. On the first day of its launch, Qiuhai refrigerator sales should exceed 10,000.
In this day and age, refrigerators can sell over 10,000 units a day, which is definitely an achievement worth showing off.
But what was presented to him now was fifty thousand!
This sales volume was five times Zhang Ruiming's estimate.
Only then did Zhang Ruiming realize that he needed to re-evaluate the threat Qiuhai Refrigerator posed to them.
In fact, the horrific sales of Qiuhai refrigerators on the first day do not have much reference significance for subsequent sales.
Consumers who had always wanted to buy a Qiuhai refrigerator made a deal on this day.
The first day's data looks scary, but it cannot be used to predict the subsequent sales of Qiuhai refrigerators.
No matter what, Zhang Ruiming clearly knows one thing, that is, Qiu Hai will definitely be a strong opponent of Haier in the future.
"Tell the people in the marketing department to pay attention to Qiu Hai's refrigerator sales in the next month!"
Also receiving the news at the same time was Li Tiangang who was far away in the capital.
Looking at the report on Qiuhai Refrigerator in his hand, Li Tiangang's face was ashen, which was extremely ugly.
Before Qiuhai Refrigerator was launched, Li Tiangang made a series of operations, just to suppress Qiuhai Refrigerator and create some trouble for the other party.
Now it seems that what he did before was a complete joke.
Chapter completed!