The autumn season is the most deserted and boring period of the year. On the one hand, the noisy summer season has just ended, and on the other hand, the lively holiday season is about to debut. At the same time, the awards season has just begun, and the first ones are still released with pathfinding pieces. The market recession and relatively inferior works have completely settled down the film market in September and October.

When "Love Crazy" chose to be released in October, someone joked that this was a period of exile, at least 90% of the works were like this. Works abandoned by the distribution company, works that were treated as live by the producer, works that were used as a forward in the awards season, works that were abandoned by the forefront, works that were abandoned but were unwilling to invest in the waste, all of them gathered here.

Occasionally, 10% of works may appear as exceptions. The distribution company has seen the desolation of the autumn season and specially arranged the works to be released at this time, hoping to make a profit off-season - because the competition is not too fierce, the market surplus is relatively abundant, and there is no need to invest too much cost in distribution, so the effect can meet expectations.

Regardless of the reason, the two works "Georgeous" and "Reversal Ace" chose to be officially released on the same Friday. Putting aside the rest, at least, one is Renley and Rooney, and the other is Affleck and Justin. Both works can be regarded as high-standard casts led by big brands, and the topic is still guaranteed.

So, even though there was no grudge between Renly and Affleck, media reporters couldn't wait to hype it up.

First of all, it's Renli's side.

The reporters dug up Lanli's remarks during the awards season early this year, "I like Lee more." When Lanli was asked which one of the best alternate members of the director's union prefers, he replied so.

Later, after the Oscar nomination list was released, someone mentioned the topic of Affleck's absence nomination, and Lanley still maintained his clear position, "I don't think this deserves such a fierce discussion. Obviously, is he an excellent director? Yes; but is he an excellent director who is so regrettable and even angry because of his absence nomination? No."

In February, these remarks caused considerable turmoil in the industry.

However, the mainstream rhetoric at that time was to stand up for Affleck and promote the momentum. Warner Bros. was trying to use Affleck to lose the nomination for the best director to gain sympathy, striving to seize the initiative in the battle for the best film Little Golden Man in the battle for the best film, so Renli's remarks were handled in a low-key manner and were fleeting.

Now, media reporters are afraid that the world will not be messed up and call Lan Li a talented actor who "disdains Affleck" with talent. If you trace the source of the news, people can find the figure of "Entertainment Weekly", not "U.S. Weekly", but the "Entertainment Weekly" that created the "hype door", and they are back!

In fact, Lanli's full interview also mentioned his views and opinions on "escape from Tehran", "It is not '2001 Space Odyssey' after all," which is Lanli's point of view.

In 1968, after the release of "2001 Space Odyssey", it won a lot of exclamations and praise within the industry, but this science fiction work failed to win the favor of the judges of the academy.

At the Oscars the following year, it won four nominations: Best Director, Best Original Screenplay, Best VFX and Best Art Direction, and finally only won one Best VFX Little Golden Man - the Best Director and Best Picture of the Year were both won by "Oliver" adapted from "Orphans of the Mist".

In fact, Lanley's memory was slightly deviated. He thought that "2001 Space Odyssey" also missed the best director nomination above the Oscars and won the best film nomination. The film history status of "Escape from Tehran" is definitely not as good as "2001 Space Odyssey", so there is no need to make a fuss.

But the real situation did not happen at the Oscars, but the British Academy Awards.

That year, "2001 Space Odyssey" won four nominations including Best Picture, Best Photography, Best Art Director, Best Soundtrack, and Best Soundtrack at the British Academy Awards, and finally won three trophies. In addition to Best Picture, the Best Picture and Best Director of the British Academy Awards were won by the "graduate" released the previous year.

In short, Lanli believes that "escape from Tehran" is indeed good, but whether it can reach the height of history still needs time to test; but the reporters consciously ignored this part, and it immediately turned into a tit-for-tat between Lanli and Affleck, and the smell of gunpowder immediately began to permeate.

Next is Affleck's side.

The reporters repeatedly attacked Affleck's "face paralysis acting skills", for example, asking whether Affleck envies Lanli's acting talent, for example, whether Affleck appreciates Lanli's egot when she is so young, and for example, whether Affleck is willing to perform on the same stage with Lanli.

Questions like this are all stinging Affleck's acting skills problems inside and outside, and then further create sharp contradictions with trap issues.

During the interview, the reporters kept challenging Affleck's bottom line, and finally Affleck, who was so angry that he was angry, said toughly, "I don't know. Because I have never watched his works, so how could I know whether he is an excellent actor or a bad actor? Maybe, is someone who likes his artificial performance?"

The reporters then reported the remarks straight, which caused an uproar.

Because under the intentional guidance of the reporter's words, everyone thought that Affleck made a big fuss and had never watched Renli's works, which was indeed a bit arrogant; but in fact, the reporter's question was an Oscar-nominated work, which blurred the arrogance and arrogance created after blurring the key information, and immediately made the problem subtle.

Later, Affleck came forward to clarify again, "I just haven't watched the three works of "buried alive, "love crazy" and "detached" because of all kinds of accidents. But I did watch "Edge of Tomorrow" and "I'm Anti-cancer," and have great expectations for the upcoming "gravity" and hope that everyone will not distort my meaning."

But... the damage has been caused, and it still seems that it is not quick enough to fix the dead. The atmosphere of the two sides facing each other and not giving in to each other was still ignited under the deliberate operation of the media.

In any case, the stagnant pool of autumn was finally caused by the gunpowder smell of the two works, which made people wonder if it was the situation behind Warner Bros. and Twentieth Century Fox.

Warner Bros. is seeking further cooperation with Affleck, but Affleck is the first to reach a cooperation agreement for two works with 20th Century Fox; Lanli will soon collaborate with Warner Bros. another work, but Kevin Tsujihara is hoping to eliminate the influence left by Lanli at Warner Bros. The other side of the 20th Century Fox hopes to cooperate with Lanli.

Of course, all the gossip and grudges behind these are just speculations, and the actual situation presented is that October has become lively for a long time.

On Friday, Us Weekly sent interns to observe and count at the entrances of major chain theaters in five major cities, including Los Angeles, New York, Chicago, Houston and Seattle, not to investigate box office data of "gravity" and "reversal of ace", but to observe audience traffic.

The sluggish and silence of the autumn season are trends in the entire film market and industry, not the responsibility of a specific movie or two movies. Currently, the highest record holder of the box office of the autumn weekend is "Smart: Ghost Record 3", and the record number is only just 52.5 million US dollars. It has just crossed the ultra-low threshold of 50 million US dollars, which is really unsatisfactory for the current film market.

This time, "Us Weekly" hopes to test it out: How does the publicity effect stimulate the autumn period?

From the premiere of "gravity" that created history, to the "stolen discord" between Renly and Affleck, to the traffic superstars in the social network era like Justin, and finally - and the most important Renly Hall, countless industry experts believe that Renly has the hope of becoming a box office superstar like Harrison Ford and Tom Cruise who relies on personal charm to shake the box office market. After breaking away from the hotbed of the summer season, can Renly still show its appeal?

After all the factors are superimposed together, how many effects can be triggered? Can it break the shackles of the autumn season and find a different way to become the box office inspiration of the film market?

Of course, they are only responsible for investigation. As for market laws and reasons analysis, this is the job of experts.

"Using Weekly" conducted incomplete statistics in a total of 23 cinemas in five cities, mainly calculating the passenger flow of about one to two hours during peak hours, but the result was particularly gratifying!

“Average passenger flow has increased by at least three times!”

According to the sampling survey, the passenger flow of cinemas in bustling areas in the city center increased by about two times during peak hours, and the attendance rate can reach 60% or even 70%; while cinemas in remote areas in the city have increased by four or even five times. In previous years, even during peak hours, it was a high probability that the attendance rate was less than 10%, but now it can reach nearly 50% of the attendance rate-

"Almost similar to summer. I mean, June and July are even more lively than August." This is the original interview with the cinema manager.

This is just a sample survey, showing a trend of explosive passenger flow and cannot represent specific box office numbers; but at least it can be seen that for a long time, the movie market on Friday began to become popular again, and the enthusiasm for watching movies has rekindled. The subsequent box office numbers announced on Friday also gave strong support-

The entire market's box office on Friday incredibly exceeded 100 million threshold! This is the first time in North American film history!
Chapter completed!