$104 million!

The North American box office market on October 4 achieved a total of 104 million US dollars, which is the first time in the long river of history!

Not to mention the cold autumn season, even in the most lively and popular summer season throughout the year, the box office of over 100 million yuan in a single day is still a good performance worth celebrating. Either a work has completely exploded, or all works have collectively achieved good results. No matter which possibility, the market performance is gratifying.

But now, this data appears in the autumn period, which is almost a shocking moment! History has been born again!

More importantly, this also proves that the autumn season is not the calmness and bleakness it has always been. It also has strong market potential. The only question is how to position it and complete supporting distribution and publicity. As long as you can find the accurate rules, the autumn season can become the second holiday season!

Before 2008, the holiday season was also a lukewarm period. The overall performance was better than the autumn season and the winter season, but it was far from being a box office gold mine. It seems that in addition to the summer season, the enthusiasm for watching movies in the film market has been exhausted, and then the "Twilight City" series was born.

In fact, the historical tradition of holidays has a long history. Because of the relationship between Halloween, Thanksgiving and Christmas, the market positioning has always been clear. Halloween horror movies, Thanksgiving family movies, and Christmas holiday movies, these types of movies have formed a relatively fixed set of routines and patterns.

Movies such as "Home Imperial", "101 Loyal Dog", "Night Visit to Vampire" can always achieve good box office results during the holiday period. The "Harry Potter" series also chose to enter the market during the holiday period. In 2001, "Harry Potter and the Sorcerer's Stone" earned a box office of 90 million US dollars on the premiere weekend, setting a historical record.

However, the great success of the "Twilight City" series has broken the historical record of the premiere box office of the holiday season again and again. The fierce and wild performance showed a powerful posture of sweeping thousands of troops, and also made major film companies realize that the holiday season has advantages that the summer season does not have-

That's the fan effect!

If the large screen in midsummer belongs to men, women, families, students, and the entire main consumer market; then the large screen during the holiday belongs to a fanatical fan.

Standing at the height of 2017, the top 15 record box office history of the holiday premiere weekend are affiliated with the "Star Wars" reboot series, the "Hunger Games" series, the "Twilight" series, the "Harry Potter" series and the "007" series. The only exception is the "Thor 3" released in November 2017.

The box office of all the above works exceeded 90 million US dollars on the weekend's premiere; in addition, thirteen of them were released after 2008, and only two were released before 2008, namely "Harry Potter and the Sorcerer's Stone" in 2001 and "Harry Potter and the Goblet of Fire" in 2005.

For many people, "Twilight" seems to be a set of brainless teen idol movies; but for film companies and North American market, "Twilight" has opened the key to the gold mine of box office, completely changing the layout of the film schedule throughout the year, making the holiday season the largest box office source outside the summer season, and the box office figures of the entire North American film market have made historic breakthroughs!

In other words, there is no absolutely bad schedule, only relatively poor releases.

If you can find the exact positioning, every schedule of the year will inevitably tap into box office potential, because movies have gradually become part of daily life. It is very, very far away from the 1980s when it was positioned as an advanced entertainment and leisure method, and the definition and connotation of schedules must also be adjusted accordingly.

Now, after the spring schedule of "Fast and Furious" and the holiday schedule of "Twilight" , the autumn schedule has finally revealed traces of gold mine buried under the mound.

So, which works are they creating miracles? Or which works are they?

The exhibition relationship immediately released the box office data. In the single-day box office of $104 million on Friday, "Gratility" won 55 million, "Gourmetility 2" contributed 4.7 million, and "Reversal of the Ace" gained 2.8 million!

This is the top three in the single-day box office on October 4th!

Five thousand five million?

Five thousand five million!

When people see such crazy data, their first reaction is to start to doubt their eyes, and even suspect that the data statistics of the exhibition relationship are incorrect - this is the autumn period, not the summer period! However, the exhibition relationship still gives repeated confirmation, which is the final standard number, and there is no error in the statistical process.

So, major news media began to exclaim, and any language was pale and powerless, except for marveling, but also marveling!

Before October 4, 2013, the box office record of the North American premiere weekend in the fall was only 52.5 million, but now, "gravity" has successfully broken the record in just one day! Just one day! Moreover, it has surpassed the original record easily!

What is power?

This is called power! The powerful power that absolutely swept through thousands of troops, and fiercely completed the reshuffle of the North American autumn box office market. Such momentum reminds people of the sensation when "Twilight" was released in 2008.

Amid the rumbling thunder, "Twilight City" fully utilizes the advantages of the fan economy, not only redefining the market potential of idol movies, but also completely changing the holiday season pattern; and now, in amid the fanatical praise, "gravity" has pushed the most perfect and shocking visual effects and movie viewing experience after "Avatar" to the extreme, redefining the mystery of "theater movies", and revitalizing the autumn season!

The sight is back on Friday's single-day box office figures.

The total box office of one day is 104 million, and the "Gravity" work has already accounted for more than 50% of the box office. The specific number should be 52.9%. Such performance can be regarded as a "savior work", and has saved the sluggish and dullness of the entire market by relying on its own efforts.

People expected that the box office of "gravity" might perform well, but no one expected that the box office data would be so good!

Before the official release of "Georgeism", box office estimates were made, including Warner Bros. and major media. Because of Lan Li's leadership and the reputation of the film festival, people generally have a positive and optimistic attitude towards the box office of the movie, and the predictions are relatively beautiful.

The highest estimated value is the New York Times. They believe that "gravity" has the ability to break the premiere record of "Agility: Ghost Record 3". The value given is between 53 million and 58 million, creating a new record in the autumn period with a small scale.

The lowest estimated value is the Seattle Post. They believe that "gravity" has the ability to drive the box office, but considering the competition to "reversal ace", the lack of publicity and the film's own artistic attributes, the final prediction of the fifth premiere of the film history of 45 million was given.

Overall, the data between the highest and the lowest is almost the same, and the industry has reached a relatively unified opinion. About 50 million should be the most likely weekend box office.

Warner Bros. agreed with this. Based on the feedback information from pre-sales and internal trials, they gave an estimated number of 50 million, and their overall attitude was relatively conservative.

But now, just Friday has passed, "gravity" has broken all people's speculation and expectations with a double and triple or even several times. In one day, the predicted weekend box office value has been reached. Major media have adjusted their predictions for the movie's weekend box office as soon as possible, and ushered in a considerable and significant comprehensive improvement.

The New York Times adjusted its estimate to $100 million, while the Seattle Post gave an adjustment estimate of $85 million in a step-by-step manner.

Warner Bros. also silently adjusted its estimated value, from 9,000 to 95 million. The most amazing thing is here. As a production and distribution company of "gravity", Warner Bros. did not show too much expectations, nor did it show too many surprises, and always remained calm.

It can be understood that they do not attach enough importance to "gravity", but it can also be understood that they always keep a normal mind and wait until the premiere weekend to celebrate. As for how to understand and read it, it depends on their opinion, but it is certain that the box office data of "gravity" also caught Warner Bros. off guard.

Everything is heralding that "gravity" is about to become the first work in North American history to premiere on weekends of over 100 million yuan in the fall season.

What does this mean?

Even in the hottest summer season in all, there are only 17 movies in the entire history of film. The box office of the premiere of only 100 million yuan has exceeded the threshold of 100 million yuan. This is a direct portrayal of the current box office popularity. It is a time worthy of a big book for any work that can achieve such a feat.

And now, "gravity" is about to create such a feat in the autumn period.

Everything is too fierce and too sudden. Before this, there is no sign of any sign. The historical record will be raised from 52 million to 100 million. Even the winter schedule has not reached such a height so far. Is there really no problem with the autumn schedule? So everyone began to doubt the authenticity of all this:

Can it really be done? Can it really make such history?

The fact is-

Can!

Not only can it be, but it has also refreshed people's cognition again with a shocking attitude. After harvesting a single-day box office of historical records on Friday, "gravity" only saw a box office decline of 10% on Saturday, and its amazing performance has already shocked all experts.
Chapter completed!