1520 The frenzy doesn't stop
After "Georgement" created a historic box office miracle on the premiere weekend, the wave of discussion was spreading wildly on the social network platform, and the overwhelming scene was really shocking. The calmness and solemnity of the autumn season have completely gone forever. Before the holiday season began, the audience's enthusiasm was mobilized early.
Not only ordinary audiences, but even professional media are not willing to join in.
Regarding the ending and theme of the movie, "Hollywood Reporter" wrote a special topic that carried out a detailed and in-depth analysis, not analyzing the excellence and greatness of the movie, but analyzing the composition and profound meaning of the movie's pictures, as well as the meaning and extension of the details of the dialogue between the two actors, ultimately guiding the powerful core of the movie, thus proving the classic and uniqueness of this work!
Wrapped under a seemingly simple and seemingly weak story shell, it is a magnificent and profound philosophical reflection theme. In silence, all the information and thoughts are integrated into the camera and performance, and quietly put the audience in the position the director expected. "Alfonso Caron has initially shown his master's style!"
The Hollywood Reporter is not the only news media to join in the fun. In fact, the New Yorker, the New York Times, the San Francisco Chronicle, and the Chicago Tribune have all released relevant film reviews to analyze from a more professional and profound perspective:
Why can the work "George" trigger a collective upsurge among professional film critics? Also, why do major media call this work "the perfect balance between business and art"?
From veteran movie fans to ordinary audiences, from professional media to social network self-media, everything is actively discussing the work "gravity".
Now, the disadvantage of the autumn season has become an advantage, because there are no other competitors during the same period, and it will take three weeks to be released from the nearest "Thor 2", which has also made the entire market the dominant position of "gravity"! No competitor can form a confrontation.
But this is not all, the content of the discussion is still continuing further
What are the loopholes in the plot of the movie? What does not conform to the physical laws? Or does it not conform to the reality theorem? How many exaggerated dramas are there that go beyond the scope of reality and common sense?
Are Soyuz, Tiangong-1, Shenzhou and other space stations in line with the reality? Are the difficulties and troubles Ryan Stone encountered real?
Does the Chinese and Russian appear in the movie respect reality? When Ryan Stone connects with the ground radio station, those Chinese lines are not translated. Do they have profound meaning?
The background story between Ryan and Alex, will it be introduced further when the Blu-ray disc is released later? How did Lanley and Rooney perform?
Wait and wait.
It is precisely because the reality brought by "gravity" is so shocking that the discussion and discussion can't stop at all, and every detail and every link have become the focus of people's hot discussion; most importantly, these discussions and discussions are not about the difficulty and brain-burning of the plot, but the sequelae brought about by the detailed and realistic viewing effect.
This is definitely good news for ordinary audiences.
From before the premiere to after the premiere weekend, the discussion between "gravity" and "Avatar" has never been calm. Many film critics also believe that the viewing experience brought by "gravity" is more than "Avatar", "This is a work belonging to a cinema", this sentence can be seen in almost every corner. Now ordinary audiences can finally understand the meaning of it, but if you want to go further and experience it personally, entering the cinema is obviously the best choice.
This is the box office.
Standing at this moment, we look back at the emergence of "Avatar" at the end of 2009, all aspects remind people of the "Titanic" in 1997.
Both works were not favored before they were released, and both works were considered to be trading at a loss. Both times mainstream professional media believed that James Cameron was playing with fire, with super high investment, repeated delays in production cycles, incomprehensible theme choices, and technical application beyond the scope of the times... Everything indicates that the arrogant James will shoot himself in the foot.
The box office of "Avatar"'s premiere weekend was indeed not satisfactory, only 77 million US dollars.
You should know that "Twilight: Crescent", which premiered just four weeks ago, swept the box office data of 140 million on the premiere weekend, almost twice that of "Avatar". Such a huge difference is really too cruel; what's more fatal is that the production cost of "Crescent Moon" is only 50 million, while "Avatar" is 250 million.
With such data, even the 20th Century Fox has been halfway through, let alone major news media. Everyone thinks that James has really hit the nail on the head this time and is likely to encounter the most cruel and worst Waterloo in history. Many media reporters seem a little gloating.
But who would have thought that after the premiere weekend, the praise from the audience began to spread loudly and became more and more intense. There was no need to wait until Friday of the second week. From Monday to Thursday, the "Avatar" movie viewing frenzy created the crazy scene of Christmas that year. It swept nearly 70 million in four days, which was so amazing that all media broke their chins.
The following second weekend went further. "Avatar" had a staggering decline of 1.8%, creating the lowest drop in the premiere venues of more than 3,000 works since the "Titanic", and once again won a weekend box office of 7,500, and the cumulative box office in two weeks of release easily exceeded the 200 million threshold.
Everyone knew what happened later, and "Avatar" became the first film in film history to have a box office of over 700 million yuan.
The box office curve of "Avatar" is almost consistent with "Titanic", from being unfavorable at the beginning to setting a historical record to completing a counterattack. At this point, James officially established himself as the king of box office in North America. When he announced that he was about to start preparing for the sequel to "Avatar", the funds of 20th Century Fox were no longer a problem.
Now, the powerful momentum of "gravity" really reminds people of the "Avatar" in 2009. The ubiquitous discussion craze makes people feel that the whole world has fallen into a crazy illusion. If not, it is not far apart.
Immediately after the second week of October, the moment of attention finally came: How many weekly declines can the "gravity" that just created the box office record of the premiere of North American autumn film history?
This is the key factor that determines the ultimate box office limit of the movie. The first week's big hit and the second week's box office avalanche is absolutely countless in the long history of the movie. The darker the performance on the first weekend is, the more dangerous the data on the decline in the next week is, and it is full of countless possibilities.
But this time, an accident came. Or in other words, the familiar scene came the miracle created by "Avatar".
Starting from Monday, October 7, the movie viewing frenzy has already arrived. Even though it is still weekdays, it still cannot stop people from rushing into the cinema. It is still rising little by little with the advancement of time, and the rising curve of the heat wave cannot stop at all.
Warner Bros. finally couldn't hold back anymore, and the board members of different factions had complained for the first time.
"Avatar" chose the Christmas schedule to be released, and the premiere date was December 18th. Although it was still a weekday and there was still a week before Christmas, the students had already had a holiday. Moreover, the Christmas and New Year holidays that followed were connected. All of this laid the foundation for the box office miracle of the movie. Even Monday to Thursday's workdays, because it was a holiday, it became the box office growth space.
But "gravity" is not so convenient.
October is a normal working day, there are no legal holidays or special holidays. Working day is a working day. You can only resist the obstacles of working days and win the opportunity for box office rises. All staff can only crowd in nightclubs to watch movies. The audience cannot be diverted, and the evening show is not enough. What's worse, they only have 3,500 screenings in theaters are not enough! Not enough! Not enough!
By the way, "Avatar" has only 3,500 theaters, but they have holiday advantages and can completely spread the passenger flow.
Without such convenient "gravity", you can only choose to add a museum temporarily, which means increasing the publicity cost, and unexpected costs are superimposed.
The senior executives of Warner Bros. board of directors expressed strong dissatisfaction: "This work originally had the hope of hitting the box office of 600 million or even 700 million in North America, but now it may be dangerous for 500 million. This is not how the business is, and the ratio of investment and returns is completely wrong! Whose decision-making mistakes is this? Whose judgment mistakes?"
No matter how much they complain, it is too late now, and the road is ready. They can only see if it is still time to repair the dead.
From Monday to Thursday, "Georgetic" earned 60 million box office. Before entering the next week's weekend, the accumulated box office had easily exceeded the 200 million threshold. All of this indicates that the decline of the movie in the next week would definitely not be too bad. In advance, Warner Bros. responded immediately, with 3,500 theaters expanding to 3,800, hoping to alleviate the pressure of the movie viewing craze the next week as soon as possible.
For works with a box office of over 100 million yuan in the first week, the decline in the next week can be considered a victory as long as it is controlled below 55%. This is a common perception within the industry. But in the end, "Georgetic" delivered a box office decline of 32% in the second week of its release, replicating the miracle created by "Monster Shrek 2" in 2004 and continuing its magical performance!
Chapter completed!