Putting aside works that are against the sky like "Avatar" and "Titanic", any movie has certain rules for the next week, the three-week decline, etc., which can also be regarded as market rules.

A brief horizontal comparison, among the works released this year, the box office of "Iron Man 3" was 170 million, a weekly decline of 58%; the box office of "Superman: Man of Steel" was 111.6 million, a weekly decline of 65%; the box office of "Despicable Daddy 2" was 83 million, a weekly decline of 48%.

In addition, among the commercial movies with excellent reputation, "Avengers" premiered 203 million, with a drop of 50% in the next week; "Dark Knights" premiered box office of 160 million, with a drop of 52% in the next week; "Toy Story 3" premiered box office of 110 million, with a drop of 46% in the next week.

After comparison, things are clear at a glance. Among works with a premiere box office of $100 million, the box office decline can be controlled below 55%, which is worth affirming; and below 60% can still be considered as meeting the standard. As for below 50%, it is the peak data.

In the long history of North America, the most amazing box office decline in the next week is undoubtedly "Monster Shrek 2".

When it was released in 2004, the cartoon produced by DreamWorks achieved a premiere weekend of 108 million, which amazed the entire North America. This is the second work in history that the premiere box office exceeded 100 million after "Spider-Man" in 2002, and triggered all the amazement in the entire market.

The next week, "Monster Shrek 2" handed out a 33% decline, winning 72 million US dollars in three days on the weekend, and pushed the cumulative box office data by 236 million in just two weeks, undoubtedly causing a sensation in the North American market and is still an insurmountable peak.

The final film's total box office in North America reached 441 million, which is not only the sixth North American box office in history to exceed 400 million, but also the first cartoon to achieve such a success.

Neither Disney nor Pixar could create a feat, but DreamWorks completed it! This also brought DreamWorks to the highest level, allowing North American top film companies to go from the sixth to the seventh, and were in the limelight!

"Monster Shrek 2" is also a work that has only two films that have exceeded 100 million on the weekend after the first weekend of the premiere, and has been able to control the decline in the next week to less than 40%. The other is "Spider-Man", with a decline in the next week to 36%. Interestingly, the first and second films that have exceeded the 100 million threshold for the weekend of the premiere, and the box office decline in the next week to create an unreplicable miracle.

Until today, nine years later, the third work that created such a miracle finally appeared-

"Gravity"!

With the box office of 143 million on the premiere weekend, "Georgeous" continued to work hard, and only handed over 32% of the box office decline the next week, winning 97 million. The cumulative box office in two weeks will exceed 300 million US dollars! This is not only breaking the historical record of "Monster Shrek 2", but also continuing to climb new heights!

The box office decline in the next week exceeded 33% of the "Monster Shrek 2", breaking the historical lowest record of the second week decline of the premiere box office of more than 100 million works, ranking high as the champion in film history!

The box office of the next week was second only to the 103 million yuan of the "Avengers" during the same period, temporarily ranking second in film history!

The cumulative box office in two weeks reached 300 million. It took only ten days to break through such a threshold, second only to the Nine Days of the "Avengers", and temporarily ranked second in film history!

In other words, in addition to the extraordinary cases of "Avatar" and "Titanic" that cannot be estimated by normal box office curves, the box office acquisition speed of "gravity" is second only to the "Avengers". It has burst out incredible energy since the first day of the premiere, creating its own history step by step.

Putting aside the controversy and trough before the premiere of the movie, this is still a miracle, and it can even be said to be a miracle that cannot be copied or surpassed, because everything happens in the autumn stage! The autumn stage that is ignored and ignored throughout the year! The heights that are difficult to reach in summer stages and holiday stages, "gravity" is completed in the autumn stage!

It is precisely because of this that although the mid-week box office data from Monday to Thursday have already spoiled the outbreak of the weekend's box office early, and although the craze of discussion on social networks has already previewed the arrival of the box office frenzy, after the real data came out, all media and experts couldn't help but exclaim!

"A new historical record was born!'Georgetic force' could not stop it!"

"The movie viewing frenzy is reappearing! The 2013 annual hit is born!"

“Miracles beyond summer seasons, ‘gravity’ writes myths!”

"The subversion of the autumn film history is the strongest contender for the annual box office championship!"

"Compared with 'Avatar', 'gravity' has become a game changer in the box office market!"

"Beyond Iron Man 3, Gravity" is on the road to making history!"

"The box office is 97 million the next week! The cumulative box office exceeds 300 million in two weeks!'Georgeous forces are catching up with the Avengers'!"

"The box office decline record of 'Monster Shrek 2' was rewritten in the next week of film history!"

"Who else can stop 'gravity'? More importantly, who can stop Renly Hall?"

Crazy, the entire market has gone completely crazy. Even though it has experienced the box office boom on the premiere weekend and the box office boom on the next week, facing the amazing drop in the next week's box office at this moment, I can't help but blurt out with incredible sounds. Such a situation is definitely something that no one expected.

From the beginning of the Venice Film Festival to the official full release, in just one month, the rising momentum of "gravity" has been continuously breaking through, first with reputation, then with audiences, and then with box office. The unstoppable attitude has broken the predictions and speculations of industry insiders again and again, truly giving full play to the commercial attributes of the film.

Now, looking back at the box office forecast before the release of "Georgeous" box office, things became more and more interesting, and it also became the best portrayal of the media's shock and surprise: 50 million or 90 million?

Both previous waves of predictions have deviated greatly. Even after the box office was released on Friday, professionals still underestimated the movie's box office potential - or underestimated Renly's box office appeal?

Now think about it carefully, whether it is "Edge of Tomorrow" or "Fast and Furious 5", people have never had a correct understanding of Lanley's box office appeal.

Because the professional image of artistic pursuits and performance skills is too profound and too distinct, coupled with the aristocratic image of Lanli itself emitted from the inside out, people always habitually believe that Lanli has a sense of distance and is high-ranking, and cannot be completely associated with the audience; and the so-called "box office appeal" is more like a reflection of popularity and discussion popularity, and does not have practical significance.

What's more, the release of "Edge of Tomorrow" was fifteen months ago, and the memory is too far away.

But after the release of "Georgeousness", the first wave of predictions of 50 million and the second wave of predictions of 90 million were all underestimated by Lan Li's box office appeal. Just the next week's weekend box office of 97 million, it easily exploded two rounds of prediction data. Such a strong performance completely broke all market laws.

No one expected that the box office decline in the next week of "gravity" could create history, just as no one expected that the cumulative box office of the movie could exceed 300 million in two weeks!

North America has a $300 million USD. At the moment in 2013, this is still an important watershed in measuring top box office and excellent box office. Only forty-five movies in the entire history can reach such a height. The most intuitive case is Tom Cruise. No one believes that this box office superstar who has been around for nearly 30 years has reached such a height.

Among all Tom Cruise's works, the highest box office in North America was the "War of the World" in 2005, with 234 million yuan; and what's even more amazing is that Tom has only three works so far, with the box office in North America exceeding the 200 million yuan threshold, and the other two are the second and fourth parts of the "Mission Impossible" series.

Although it is reasonable that the current film market is being dominated by comic adaptations, Tom, who has never played a superhero, has not been able to reach such a height; it is inevitable that he will be surprised when he really hears this set of data.

Now, "gravity" has accomplished such a feat in just two weeks, becoming the 46th work that has created such a great achievement in North American film history.

After the box office was released on the premiere weekend, there were differences among Warner Bros.'s board members. Many board members believed that "gravity" had a high hope to become the second work in North America with a box office of over 700 million yuan, but due to poor publicity and distribution strategies, it became extremely difficult to even exceed 500 million yuan. For this reason, the distribution department's strategies and plans were condemned.

At that time, there was still controversy within Warner Bros. This was also characterized as a cheering of the "Kevin Tsujihara opposition". 700 million North America was simply fantasy, and "gravity" was absolutely impossible to achieve such a achievement, but now... no one dares to assert that if the opportunity to hit a record high is really lost due to the mistakes in the promotional and promotion strategy, then the box office loss is only part of it, and the losses in the surrounding market and video tape market are the most objective.

Various flavors and mixed flavors are hard to describe.

In the second week of October, "gravity" won the championship without any suspense with a breaking historical record. The 97 million weekend box office data was completely at the level of giant crocodile in the autumn period, and no one could resist it. Even the next two weeks were still the biggest disruptor in the market.

Now, "Thor 2" suddenly became nervous. It was not because of the fear that the premiere weekend would not be able to defeat "gravity" and it was natural to win the championship in the first week; what they were worried about is that the potential of the entire box office market has been developed too early, and the enthusiasm for watching the movie for "Thor 2" may not be so full.

What should I do?
Chapter completed!