No one expected that the "Drunk Village Song" would soon become a work that broke the shackles of the situation, just as no one expected that the "gravity" would become a phenomenal work.

From all aspects, this year's "Drunk Village Folk Songs" reminds people of "Sunny Little Beauty" and "Juno", but compared to these two works, the records that "Drunk Village Folk Songs" are creating are more magical and crazier, and they have truly embarked on a unique path, which makes people have to look at them with admiration.

In the fifth week of preview, the box office of a single museum remained above the super high level of 50,000 US dollars. The cumulative box office in the five weeks of release had already exceeded 20 million US dollars. Putting aside the subsequent expansion results, the data so far has proved the great success of the movie.

From the first week of preview to the fifth week, the expansion of "Drunk Village Folk Songs" was steady and powerful, solid and steady. Some people even complained that it was too conservative, but Sony Classics still did their own thing. It is undeniable that the fermentation and brewing of the movie's reputation have shown a wonderful curve of rising steadily.

In fact, the influence of folk songs is mainly concentrated on the east and west coastlines of the North American continent. Even in the 1960s, folk songs were never top-notch in the central region, and were more spread among young groups of the "beat generation", and the countryside and soul are the favorites of the people in the central region.

The history can be seen in movies such as "Crazy Heart" and "Walking with Songs".

However, from folk songs to rock, the madness of the 1960s and 1970s did indeed swept across the entire North American continent and left an indelible mark. Now the "beat generation" is gradually getting old, and future generations can only capture those distant memories from libraries, documentaries or TV series.

When the "Zhuoxiang folk songs" appeared, the younger generation in the central region were not interested at all, were not interested in folk songs, were not interested in Renli, and were not interested in movies.

With the spread of reputation, influence began to penetrate layer by layer, especially when the central region still couldn't see this work, curiosity further spread.

Everything is quietly paving the way for Sony Classic's next comprehensive expansion plan.

In the second week of January 2014, "Zuixiang Folk Song" officially entered the release stage from preview screening, but it is not yet a full release in mainland China. The screenings of theaters have been confirmed to be 350, which also means that mainstream cities have fully covered, basically ensuring that at least one theater in each city is available for screening.

In other words, this is the final test before the full release.

After the screening, Sony Classic will surely collect box office data of single-story halls and reputation data in the central region as soon as possible to further understand the market prospects of this work in the central region, and prepare for the full release of the next week.

How should the number of theater chains in cities on both sides of the Taiwan Strait be arranged? What are the key cities for the release of theaters in the central region? How many theater chains in the central region should be arranged? What adjustments should be made to the publicity strategy? Should they further expand publicity, or save costs and shrink the publicity lineup?

And so on.

The expansion of 350 theaters can be said to be the last step for Sony Classic to determine the awards season goals, and it is also the last observation of the entire film industry's independent art film box office market potential. It is vaguely more attention than the commercial blockbusters that will premiere this week.

It is worth mentioning that a highlight work was released this week. Lionsgate Pictures invested 70 million to create "Hercules". The male protagonist chose Kellan-lutz, who entered people's vision with "Twilight". However, Lionsgate Pictures obviously lacked confidence, otherwise it would not have arranged the movie to be released in a cold January.

Facts have also proved that ominous premonition is always correct.

The reputation of "Hercules" has completely collapsed, and the box office of the premiere weekend was only 8.8 million US dollars. Now it can be basically confirmed that the film's loss will exceed 50 million US dollars. Lionsgate Pictures had no choice but to stop the loss immediately and gave up the subsequent promotion plan to avoid further investment in publicity costs.

It is really difficult for people to tell whether it is the box office defeat of "Hercules" that is more worthy of discussion, or is the preview success of "Drunk Village Songs" that is more worthy of attention?

After all, the latter seems to be the expected result.

After choosing 350 theaters to expand the screening, the box office of the single-stage "Drunk Village Folk Song" fell by more than half, and handed over 22,000 US dollars in data. It seems shocking, but is this really the case?

"Zuixiang Folk Song" is still in the preview stage in major cities on both sides of the Taiwan Strait, and has not been fully released, which also means that the market for senior movie fans has reached a bottleneck. Now, after the full release, the general public has also entered the theater chain. Among the major cities in the central region, each city may have only one or two theater chains, and now it is the initial stage of preview.

In other words, the number of theaters has increased and the screening cities has increased. But essentially, the screening scope of the movie is still among the group of veteran and professional movie fans for the sixth consecutive week. It is under such a background that "Drunk Village Folk" has obtained a single-player data of 22,000 US dollars. This is not only amazing, it is simply terrifying!

Success!

The preview stage of "Drunk Village Folk Song" has achieved an incredible and great success!

In the second week of January, the weekend box office of "Drunk Village Folk" won 7.7 million US dollars, and pushed its cumulative box office to 29 million US dollars!

Sony Classic has released an official announcement internally, and the movie will enter the profit stage next!

It is impossible to say that the production cost is recovered by relying solely on the preview stage, but the production cost is as high as 11 million, which is incredible! It is even more fierce than the box office miracle of "gravity"! After all, the box office curve of "gravity" is still traceable, and the subsequent curves of "Avatar" and "Titanic" are even more amazing; but "Drunk Folk Song" can be regarded as the first in the North American market at present.

The whole of North America is in full bloom!

Go with the flow! Sony Classic officially announced it immediately:

In the third week of January, the "Drunk Village Folk Song" will enter the full release stage and will be screened in 3,100 theaters in North America.

There was an uproar!

There are 3,100 rooms. Although everyone is waiting for the "Drunk Village Folk Songs" to expand, the steps are too exaggerated. Are you not afraid of a complete collapse? For art films, two thousand theaters have been screened on a super large scale. The "Wolf of Wall Street" released at the same time are 2,500, and the "American Scam" is 2,600, but the "Drunk Village Folk Songs" directly enters the 3,000 level, even more heroic than many commercial movies.

this……

But industry insiders can only shut their mouths, because the preview curve of the "Drunk Village Song" is full of weirdness, and because all the signs so far are indeed supporting Sony's classic practices. Those empiricisms are no longer useful, so they can only choose to wait and see.

Objectively speaking, this is Sony's classic style!

The preview steps in the previous six weeks were too cautious and too careful. They looked more like Fox searchlights, but now people can finally confirm that Sony's classic style of opening and collaborating can make people suffer from heart disease frequently, either becoming a god in one fell swoop or swelling thousands of miles away.

From 350 theaters to 3100 theaters, Sony Classics is indeed shocking.

Everyone is curious about what performance the box office data of "Drunk Village Folk" can offer. Whether it is good or bad, this is a case worth studying carefully. It may bring more inspiration to other art films. Anyway, Sony Classics is the first person to take the lead. Other film companies can sum up more things based on their experience and lessons.

This is the real focus of attention.

It's a bit ridiculous and funny to say. In the cold January of winter, everyone's eyes are temporarily focused on the box office numbers of an art movie. The art movie has no problem. The box office numbers are the box office numbers. Such a wonder seems to be unprecedented, but it really happened.

The most amazing thing is that the third week of January ushered in a small frenzy of the premiere of the new movie.

The comedy movie "Saju Saves Brothers", the animated movie "Robbery of Nut Shop", and the action movie "Attacking", all three movies will usher in a new premiere.

Among them, "Jak-ryan" with an investment cost of up to 60 million is a special series. The male protagonist "Jak-ryan" is known as the 007 in the United States. It comes from the series created by the thriller Tom Clancy (T-lany), which has been moved to the big screen since the late 1980s.

Alec Baldwin, Harrison Ford, and Ben Affleck have all played this role. Among them, the two Jack Ryan filmed by Harrison in the 1990s were "Patriot Game" and "Browning Eyebrow Chasing". Both of these works have achieved incredible success at the box office.

This time, the male lead is played by Chris Pine, and the female lead is chosen by Kayla Knightley, which is definitely the highlight, but the production company Paramount has always lacked confidence. He adjusted the schedule several times and finally chose January. Now he is not sure whether this is the right choice.

The situation suddenly became a little strange. Art films and commercial films faced the weekend box office head-on. Such a scene is really rare. Although no one expected that the "Drunk Village Song" could write miracles and achieve a counterattack on the artistic attributes, it was still seriously dragged down. But... what if? What if it really happened?

Then, the North American weekend box office rankings were released in the third week of January! Surprise appeared like this. Boom! Boom!

Champion, "Drunk Village Song".

Runner-up, "Zozhou saves his brothers himself".

Third place, "Lonely Survivor".

Palace Army, "robbery of nut shop".

Wait, then where did you go "on the verge of breaking out"? This...this seems something is wrong, right?
Chapter completed!