In the third week of January 2014, the North American weekend box office rankings were released!

"Drunk Village Song" has reached the top!

Even though people had secretly expected such a result, even when people were expecting such a result, when the box office data was really hot, everyone was still completely shocked, and they couldn't even make a scream. They could only stare at the scene in front of them with dumbfounded eyes.

How did this happen?

The week ago, the "Zuixiang Folk Song" was previewed in 350 theaters, and the box office data of a single museum dropped to 22,000 US dollars. The downward trend was very obvious, but industry experts have conducted various analysis. This trend is normal, and even such a trend still proves the strong market potential of "Zuixiang Folk Song", but people cannot imagine exactly: What is the concept of the so-called potential?

This week, "Drunk Village Folk Song" was released in 3,100 theaters, and the box office data of a single museum is still as high as 18,000 US dollars! Compared with the data of the previous week, the decline is almost negligible, and in one second it creates an illusion: Is this still the preview stage of the first and second weeks? You can look at the data of the theater screening again, and then you are completely shocked, and your chin is really dislocated.

From 350 theaters to 3100 theaters, there is almost no loss of much data in the box office of a single museum. What does this mean?

This means that the expansion effect of the central region far exceeds expectations; or, the potential of the art film market in the two sides of the Taiwan Strait is far beyond imagination. Whether it is the former or the latter, this is a major discovery, especially thanks to Sony's classic special screening method, which highlights this change and has become a key case for the entire film market to study!

Imagine if the unique and wonderful works such as "Fighting Club", "Mulholland Road", and "Memory Fragments" can find their own place in art theaters and successfully obtain excellent box office data, rather than relying on the glowing and heat of the videotape market, how could the film company not be willing to invest in the production of these works? How could David Finch not find investors who are willing to cooperate with?

amazing!

Absolutely amazing!

Such a single-player box office, such an expansion curve is even comparable to a commercial film in the summer, and for art films, it is almost a miracle! The case of "Drunk Village Folk Song" is undoubtedly special and may never be copied, but it may also be copied. The only thing that is certain now is that this work will inevitably attract more attention, just like the "classic car" in 2008.

In 2008, the famous old cowboy director Clint Eastwood directed and starred in a work, "Classic Car". The old man even participated in the creation of the original soundtrack himself, which can be said to have put a lot of effort into this work. At that time, Clint was the Oscar for the second time with the "Million Dollar Baby", but then he was questioned because of "the flag of his father" and "Letter from Iwo Jima".

These two films examine the Battle of Iwo Jima before the end of World War II from the perspectives of the United States and Japan respectively. Clint hopes to discuss the harm of the war from different positions of different countries, but obviously the ambition is too great, and the effect presented is far lower than expected, which has aroused a lot of criticism.

Although Warner Bros. used emergency PR in time and finally won Clint's Oscar nomination with the "Letter from Iwo Jima", after that, Clint's ideas and creativity were challenged many times and the Coen brothers' preparation for the "Drunk Country Song".

In 2008, Clint filmed two works: "Secret Movie" and "Classic Car". The former caused countless discussions because of Angelina Jolie's joining, while the latter was simply and neatly ignored.

From the subject matter, content to the style and style of the work, "classic cars" are not works of the college department. Not to mention Warner Bros., who is responsible for the production and distribution, even Clint himself does not pay much attention to it. During the filming period, rumors of being prepared to withdraw from the crew were rumored, and many experiences were spent discussing the preparations of other works with Steven Spielberg and others.

In fact, "Classic Car" has a very good reputation after its release. It won the Best Foreign Language Film Awards at awards ceremony such as the Japanese Film Academy Awards, the French Caesar Awards and the Italian Health Awards during the awards season; but in the same way, Warner Bros. did not spend too much effort on the release.

Unexpectedly, the movie completed a counterattack step by step, and finally the box office in North America reached 148 million, and the global box office reached 269 million, while the production cost of the movie was only 33 million.

Although the "Change the Clan" has stolen all public relations resources because it is too late and "Change the Clan" has stolen all public relations resources and the "Classic Car" has not received any nominations above the Oscars, its excellent box office has made this work a very special work in Clint's career.

Now, the same seems to be true for the "Drunk Village Song"!

In the third week of January, the weekend box office of "Drunk Village Folk Song" was 55.8 million, and it was released for seven weeks, with a cumulative box office of 90 million US dollars in North America.

This is the best box office work that performed well on the weekend since the release of "Hobbit 2" in the third week of December. The data of 55.8 million and the 73 million on the premiere weekend of "Hobbit 2" seem to be nowhere near.

This is absolutely amazing!

Not to mention the weekend box office of 50 million, in fact, before the movie was officially released, all industry insiders, including Sony Classic, estimated the total box office of "Drunk Country Folk" in North America was 20 million US dollars. If it can enter the awards season boom, the cumulative box office may be able to hit 50 million.

Not expectation, but impact.

Just using words can tell the current situation of art films.

It’s not that industry insiders underestimate the Coen Brothers and Renly Hall, but that the box office curve of the “Drunk Village Folk Song” is really too surprising. Just like works such as “Juno”, “Sunny Beauties” and “Classic Cars”, they are aliens outside the normal rules, breaking out of the rules and creating incredible miracles.

"Drunk Village Folk Song" has truly exploded with an unimaginable frenzy! It is no exaggeration to say that the weekend box office data of 55.8 million is in the autumn, holiday, winter and spring. It is definitely a well-deserved excellent performance. Even entering the summer season is definitely a member of the people who cannot be ignored. With the clever schedule, such data can also win the championship.

More importantly, the same is true for commercial films. What's more, it's an art film?

That kind of shock, that kind of surprise, that kind of frightening, and language cannot accurately describe the mood of the entire North American market. Perhaps swear words will be more appropriate.

According to the booming box office this week and the preview curves of the past six weeks, the total box office of "Drunk Village Folk" in North America can be equal to 150 million. If you even have the possibility of challenging a higher level, it depends on the box office decline curve in the next few weeks. What else can you say? In addition to admiration and admiration!

For a work that only invests $11 million, for an independent art film that is slightly unacceptable to the awards season, and for a work that can make the box office of North America exceed 20 million and laugh at it, the achievements of "Drunk Village Folk" now are enough to make the entire industry look envious.

Sony Classic has completed a huge bet of profit. More importantly, the distribution rights of the "Explosive Drummer" are also in their hands. Now other film companies are envious and jealous and hateful, and can only stare at them.

Rumors, senior executives of Universal Pictures were shocked. On the routine board of directors, someone jointly impeached Long Mayer, and he needed an explanation. Otherwise, Barry Mayer was his lesson.

But no matter how envy is, it is just an "accident", just like "Juno", "sunny little beauty", and "classic cars". The entire industry pays more attention to routine, just like the success of "Iron Man" has evolved into the success of comic-adapted movies, and like the 3D movie frenzy triggered by "Avatar". If accidents cannot be turned into normal conditions, then the industry will never focus on "accidents".

So, can the accident of "Drunk Village Song" be copied?

With its top performance of 50 million on the weekend, the "Drunk Village Folk Song" easily defeated a number of competitors and reached the top of the North American weekend box office rankings in the third week of January!

This week, "Zozhou Self-Rescue Brothers" became a shiny and shiny dark horse. The production cost was only 25 million yuan, but it broke out in the cold schedule to have a premiere weekend box office of $41 million, and it has a very good reputation. If it weren't for the "Drunk Country Songs", it would easily win the championship.

"Robbering Nut Shop" has become an unexpected surprise work. Although the production cost is as high as 42 million, it has earned 20 million US dollars on the premiere weekend without effective publicity. Its reputation cannot be said to be excellent, but it has won a lot of praise from the audience, and the subsequent box office trend has been optimistic.

The tragic and sad premonition of "on-touch" becoming cannon fodder has never been wrong. It only achieved 15 million on the premiere weekend, and its reputation was also a mess. Faced with a production cost of 60 million, it can now declare the ending of losing money in advance.

It ranked only fifth in this week's weekend box office rankings.

The only thing that is thankful is that "Hercules" is at the bottom behind the scenes. The latter ushered in a cliff-like decline of 61% the following week of release, with a cumulative box office of only 14 million in two weeks of release, which is even worse than the box office data during the preview of "Drunk Village Folk Songs".

I have to say that there is a reason why everyone is trying to avoid the autumn and winter periods.

The following week's performance in the North American box office market once again proved this view. Another work, Waterloo, was a blood-collapsed, which truly interpreted the meaning of "terrible".
Chapter completed!