It is certain that the Chinese film market has huge box office potential, and the box office data of "gravity" of RMB 2.1 billion is the best proof. However, this market is still in the early stage of development, and the positioning of type movies and the classification of target masses have not yet been fully mature, which also makes box office data often prone to ups and downs.

A traffic hotspot seems to ignite the box office; a positioning deviation seems to cause a box office avalanche. This is also the reason why traffic stars can repeatedly become the protagonists of large-scale productions: the entire film industry is exploring the laws of the market, and they have to follow the trend and make more attempts, and even if there is a mistake, they cannot give up trying and challenge.

This is the box office data of "Interstellar" in China.

The single-day box office of the premiere on Wednesday was only 30 million yuan. In the absence of local movies after the Dragon Boat Festival, there was a lack of head-on competitions, and the single-day box office champion was snatched away. The ultra-low results almost made all media shudder. Could it be that Renley's first Waterloo will appear in the Chinese market?

This...this shouldn't be!

Although Wednesday is a working day, the premiere box office will inevitably not be comparable to the strong data of "Georgeous" of 175 million per day on Friday's premiere; but the box office data of 30 million is too exaggerated, far below expectations, and even makes people feel a sense of déjà vu.

Then, a miracle happened.

On Thursday, without many competitors during the same period, the screening rate was still only about 30%. Even though Lan Li and other crew members created countless hot spots and focus and left the Magic City, they still could not immediately react to the screening rate. They once again created a box office of 30 million yuan in a single day. This cannot be considered bad or a surprise.

On Friday, the reading video of "Tengwang Pavilion Preface" gradually began to spread strong influence, and the discussions continued to rise, which also increased slightly, which increased the screening rate by about 35%, but the data from competitors in the same period still failed to widen. The single-day box office slightly rose to 40 million yuan, and you can gradually feel the upward curve.

On Saturday, from Weibo to Douban to Moments, the overwhelming discussions really burst out with amazing energy. The "Tengwang Pavilion Sutra" was just a publicity stunt, and what really triggered was a frenzy of positive reviews and reputation. Movie lovers led by Douban and Time Network gathered on the website, and their instant rating even exceeded "Inception" and reached an incredible height. "Douban started at 9:5" and ranked among the top three of Douban's 250 best works!

Although there are inevitably fanatical fans who impulsively score or even score points, no one can deny that after three days of brewing and fermenting, the crazy discussion has finally truly demonstrated its unparalleled power. From the ups and downs of fan frenzy to the strong fans of "Tengwang Pavilion Preface" to the booming reputation of "Interstellar Travel", this movie finally set off the focus, and it really leveraged the entire market at this time.

On Saturday alone, the box office of "Interstellar" burst into terrifying momentum, with RMB 105 million!

With the still only 35% of the screening rate, the average attendance rate has exceeded 75 people. This is definitely a super top level. The data that exceeds 100 million in a single day is still not comparable to the devastating weekend of "Georgeous" premiere weekend, but it finally burst out with super energy that meets expectations!

Such box office trends are very rare in the immature Chinese market. Previously, only the "Pi's Fantasy Drift" released in 2012 has left such a curve and relied on the spread of reputation to stabilize its foothold, relying on the focus of starlight to counterattack the market, completely reversing the sluggishness in the early stages of release!

From 30 million a day on Wednesday to 105 million a day on Saturday, the start of "Interstellar Crossing" stumbled, but successfully survived the bumps of the acceleration period and truly increased the speed. Finally, with a solid and stable reputation, the local film protection month in July occupied a place in the market before the strong arrival of "Transformers 4" and gradually made people feel the strong chemical reaction after the collision of "Starlight and Word of Mouth".

Renly Hall and Christopher Nolan once again joined forces to present a classic masterpiece, the magnificent universe, entangled bonds and lonely emotions. Everything burst out with powerful energy, especially the entanglement of father-daughter family affection and tears burst out of emotions. This is completely in line with the traditional Asian culture's persistence and trust in family affection, which has successfully hit the weakness of countless audiences, and it has also become the biggest reason for audiences to enter the cinema.

On Sunday, the screening rate of "Interstellar" continued to rise to 45%, writing another miracle of the introduction of films. It has become the biggest box office dark horse in June. In the end, the single-day box office continued to rise, with 125 million yuan, and the second consecutive day exceeded 100 million yuan!

In the first week of release, the cumulative box office of "Interstellar" in the five-day "Interstellar" was frozen at 330 million yuan!

Compared with "gravity", the box office data in the first week of the premiere has shrunk by half, and is currently temporarily behind visual effects blockbusters such as "Godzilla", "Amazing Spider-Man 2", "Maleficent", "X-Men: Reversing the Future", which also proves one thing: at least in the Chinese market, Lanley's appeal is still slightly inferior to the North American market. Perhaps because the Chinese market is not mature enough and the "superstar style" has not been able to burst out enough energy. Perhaps because of other reasons, it is impossible to distinguish it specifically at present. This can be regarded as a revelation for major Hollywood film companies.

Despite this, "Interstellar" showed enough momentum to return and counterattack on Saturday and Sunday, which also made the subsequent box office of the movie worth looking forward to.

This was also proved by the subsequent box office counterattack curve.

The following week of release, the reputation of "Interstellar" in the Chinese market has not decreased but increased. With the rise of box office data, the audience's reputation has gradually spread. Although the rating data of Douban and Time Network have slightly declined, the overall reputation has always been strong and strong. This has also become the reputation champion of all local works released in China since 2014, firmly grasping the top spot, which also makes people feel the "magnificence of Nolan" again.

At the same time, Lan Li's momentum began to soar, from the historic box office breakthrough of "gravity", it created a series of chaos in the propaganda of the Magic City, which truly proved that "there are many people and the more people are famous", and even Leonardo DiCaprio at its peak was probably treated like this; to the full conquest of the "Tengwang Pavilion Preface", everyone, regardless of men, women, young and old, knew that there was a British actor who could recite parallel prose in Chinese, and it was so wonderful that he instantly killed countless local young actors, which also made Lan Li's popularity and popularity reach an unprecedented peak.

Previously, people met Renli when they watched "gravity", but they might not necessarily enter the cinema because of Renli, just as if they might not necessarily enter the cinema because of Leonardo DiCaprio. Nicholas Cage, Bruce Willis, and Tom Cruise are not as attractive as those of first-line traffic actors.

But now, people have met Lan Li, who is "fluent in Chinese" through the "Tengwang Pavilion Preface", and have come to the cinema for Lan Li to watch "Interstellar Crossing" or understand Lan Li for "Interstellar Crossing". Then the interactive bond between "actors and audiences" was officially born, which also makes Lan Li truly have market appeal.

On Monday of the next week, because it was a working day, the box office figures in a single day fell below 100 million yuan, but they still maintained excellent data of 80 million yuan. It can be intuitively felt that "Interstellar" has completely gained a foothold with reputation and popularity, and the box office output has become stable.

On Tuesday, Wednesday and Thursday, the average daily box office figures remained between 70 million and 80 million. The stable box office growth data is shocking. Although there is no continuous growth, there is no decline during the working day. This also means that the spread of word of mouth is continuing to rise. This is undoubtedly amazing, and even better than the "Pi's Fantasy Drift" two years ago.

On the weekend of the following week, "Interstellar Crossing" truly ushered in the first movie viewing frenzy after its release. After nine days of preparation, the fermentation of excellent reputation has continued to have extremely powerful energy. The recitation video of "Tengwang Pavilion Preface" has spread all over the country, and the screening rate has remained strongly at a high of 45%. All the right time, place, people and people are ready, and then the box office exploded in full swing.

On Friday, RMB 120 million.

On Saturday, RMB 180 million.

On Sunday, RMB 150 million.

The next weekend swept 450 million, easily surpassing the premiere weekend box office of "Interstellar" and the growth rate was as high as 66.7%.

Sweeping thousands of troops and rising strongly!

This is definitely a rare spectacle

In the North American market, among works with a box office of over 50 million US dollars on the premiere weekend, such a box office curve is absolutely absolutely impossible, because this is a phenomenon that violates market laws. Even "Titanic" and "Avatar" have not been able to create such an incredible feat; however, in the immature Chinese film market, it has become a reality, and "Interstellar" has written another wonderful history.

Two weeks after its release, in the absence of favorable circumstances and in the unfavorable situation, the cumulative box office of "Interstellar" successfully broke through the 1 billion yuan threshold, joined the ranks of the "1 billion club" in China, and reached 1.1 billion in one go, which once again made the world feel the majesty of Lanli:

Although the visual blockbuster popcorn movie still has a strong appeal in China, Lan Li has already established her own unique influence, just like North America.

Then, under the scrutiny of everyone, "Transformers 4" debuted, which will also determine the subsequent box office trend and final box office destination of "Interstellar"!
Chapter completed!