In the summer of 2014, "Interstellar" in the North American market showed its unique appearance, easily defeating a comic-adapted superhero movie that created excellent results and firmly sat in the championship in the summer of 2014. At the same time, the box office and reputation of "Transformers 4" both recovered, achieving the first work that had a box office of over 100 million on the weekend since the beginning of the year. Unfortunately, due to the drag of reputation, the subsequent box office growth slowed down significantly, and unfortunately it was not able to surpass "Interstellar".

The Chinese market has a different look, with a series of comic-revised hero movies led by "Captain America 2", "X-Men: Reversal of the Future", "Amazing Spider-Man 2", and "Godzilla" still have strong appeal. Perhaps the final box office figures cannot create history, but the popularity of the premiere weekend can be ensured, and the market bottom line still provides enough support. However, the number of works like "Interstellar" that rely on word of mouth to complete a counterattack is still rare.

"Transformers 4" has always had an unparalleled strong appeal in the Chinese market. The previous series of trilogies swept the box office of RMB 1.8 billion here. As early as 2011, when the market had not yet fully awakened and matured, the box office of the third part had already exceeded the 1 billion threshold. Now the fourth part is coming strong, and even came to China to shoot, which has an innate advantage. All of this makes the movie the biggest hot work in the summer season in China.

Although "Interstellar" was only in the third week of its release, we collided head-on with "Transformers 4", don't forget that the overall rules of the Chinese market are different from those of North America.

First of all, introducing movies can only be released for 30 days in the Chinese market, and it is not easy to continue the key; reputation works can be long-lasting in North America, and the release cycle can even last for six months. This scene is rare in the Chinese market, because the box office energy of most works is exhausted in the first three weeks, and some works even dive in the second week of release. Then the screening rate of major theaters in the third week was cut off in avalanche. There is no need to wait until the fourth week, and the screening schedule may no longer be seen.

Secondly, the box office curve of "Interstellar" is not common. The first week's box office data is a rising trend, and the next week's box office is even higher than the first week's box office. This also means that the third week's box office will largely determine the total box office of this work in China, and then the key will expire in another week. Even if the reputation is excellent, even if the spread is wide, and even if the momentum is strong, the audience will not be able to watch this work in the cinema, which means that the production company and the distribution company are likely to be unable to continue to strive for profits.

It is in this context that the head-on collision between "Interstellar" and "Transformers 4" is full of countless possibilities, and naturally creates hot topics!

"Transformers 4" lives up to expectations and has strongly declared its unparalleled appeal in the Chinese market by continuously setting records. Even if Lan Li comes to the Demon City in person, he still loses.

Midnight venue, 20.8 million yuan, the first in history, surpassing "gravity".

On Friday's first day, RMB 176 million was the first in history, surpassing "gravity".

On Saturday, 254 million yuan was the first in history, surpassing the "gravity".

On a single day on Sunday, 231 million yuan, the first in history, surpassing "gravity".

On Monday, one day, 121 million yuan was the first in history, surpassing "gravity".

On Friday, June 27, "Transformers 4" officially premiered, sweeping 681.8 million yuan in three days over the weekend, more than double the box office data on the first five days of the "Interstellar" premiere, making a strong debut with a stance that completely refreshed the historical record of "gravity".

When June 30th came to an end, it officially announced that June ended July, "Transformers 4" swept over 800 million yuan in just four days, with the fastest breakthrough of 100 million, 200 million, 200 million...700 million, and 800 million, it burst out with amazing energy that made the entire market tremble, intuitively and powerfully showing all film production companies around the world the endless huge potential of the Chinese film market.

Seven months ago, the emergence of "gravity" was shocking. The first work in Chinese history to exceed 2 billion yuan attracted countless attentions; seven months later, "Transformers 4" strongly broke all records, once again proving that the success of "gravity" in the Chinese market is not a flash in the pan.

More importantly, the first three works of the "Transformers" series are also mixed in praise and criticism in the Chinese market, with support and opposition endlessly, and tit-for-tat, keeping in line with the North American market; but the market charm has not declined but increased, one is better than the other, which also proves that the mass base of commercial films in the Chinese market is gradually stabilizing the box office numbers of comic adapted superhero movies are also important proof.

Faced with the devastating sweep of "Transformers 4", the market share of "Interstellar" suffered a fatal blow: the screening rate instantly fell below 30%, which once again proved that the immature side of the Chinese market was not able to follow economic laws. Instead, it was a bit at will. The ups and downs of the screening curve made people unable to start. However, the screening rate of "Interstellar" did not directly fall below 10%, which is an important manifestation of the strong reputation firmly dragging the box office market. A blessing in disguise.

Despite this, "Interstellar" relies on the three troika to continue the box office growth momentum: reputation, Nolan, Renli.

On the four days before Friday, before "Transformers 4" ignited the market, "Interstellar" ushered in a wave of movie viewing frenzy. In just four days, it once again received a box office data of 250 million yuan, with an average daily box office data of more than 60 million yuan. This situation is incredible for a work that has been released into the third week. The energy of the three troika is gradually showing its might.

Then, the head-on collision between "Transformers 4" and "Interstellar" came!

Friday, 83 million yuan.

On Saturday, RMB 102 million.

Sunday, 95 million yuan.

boom!

Who would have thought that under the full crush of "Transformers 4", "Interstellar" still burst out with incredible box office driving ability. The power of the three troika far exceeds imagination, especially the collision of "Lanli and Nolan", which burst out with a powerful chemical reaction on the social network, which truly makes people believe that after the collision of excellent reputation and correct marketing, the market potential is unimaginable!

These two films also teamed up to create history, and this moment appeared on Saturday: For the first time in the history of the Chinese film market, two works had a single-day box office of over 100 million yuan. Before that, they were not able to appear even during the Spring Festival, but unexpectedly created history in June!

Even though "Transformers 4" has swept countless box office records in the Chinese market, the box office of "Interstellar" did not collapse as expected. This indirectly proves that compared with publicity and marketing, excellent reputation is always the strongest weapon to drive the box office.

Although in the North American market, the bombardment of countless visual effects commercial blockbusters has caused aesthetic fatigue in the market, the box office data of "Captain America 2" and "X-Men: Reversing the Future" have not been able to ignite the market, including the premiere weekend of "Interstellar"; but in the initial stage of market development, the law of reputation can still work in the Chinese market. The only thing that needs to be considered is that the reputation preferences of this market are still elusive.

In the end, the box office of the third week of "Interstellar" reached 280 million yuan on the weekend, and the cumulative box office of the three weeks of release also reached 1.63 billion yuan!

Such excellent performance also maintained positive confidence in the Chinese market. In the last week of the work's release, the theater screening rate successfully rebounded to 35%, and even diverted a small number of "Transformers 4" screening rates. This was also the first time that it had been unprecedented and could be called a miracle.

When "Interstellar" ended its release in China, the total box office of the movie reached 1.8 billion yuan.

Faced with such numbers, all news media expressed regret:

Judging from the box office trend in the fourth week of "Interstellar Crossing", although the decline curve is very obvious, the overall performance is still particularly gratifying. It can be seen that the market still has more potential to be explored and exploded. If the key can be renewed for one month, it may not be impossible to finally hit the box office of 2 billion yuan. Warner Bros. did submit an application, but unfortunately it was not possible to pass, and the movie could only go offline. The total box office figure stopped at 1.8 billion yuan, which undoubtedly became a regret in the Chinese film market in 2014.

The main reason for the rumor is that the local movie protection month in July did not approve the extension of the secret key. However, it is unknown whether it is to protect local movies or whether it is believed that the box office stamina of "Interstellar" cannot escape the siege.

In any case, the total box office of China in "Interstellar" was 1.8 billion yuan. According to the exchange rate at that time, the total was about 270 million US dollars!

By the way, "Transformers 4" was finally dragged down by a sluggish reputation, hitting the box office of 2 billion but failed. The total box office was fixed at 1.985 million yuan, and the conversion to US dollar was 320 million yuan. It did not break the highest record maintained by "gravity", but it still easily topped the 2014 China annual movie box office championship.

In fact, the box office figures of "Interstellar" are also very amazing. It surpassed "Avatar" and "Lost in Thailand" and became the third place in the historical box office of the Chinese market, only lagging behind "Georgetic" and "Transformers 4". Such results are already terrifying, but they are not able to break the record with destruction, but the number is the number, and the number of 1.8 billion yuan is still enough to make other competitors look up to it.

what does that mean?

This means: Renli has truly established the position of the number one box office superstar worldwide!
Chapter completed!