2141 Expect more than
In the Y generation, the actor, led by Renly Hall, completed the egot before the age of 25, setting an insurmountable benchmark; the actress, led by Jennifer Lawrence, became the second youngest Oscar winner in film history as she was under 23 years old, and both works that really changed her career curve were released in 2012.
"The Line of Happiness Behind the Dark Clouds" and "The Hunger Games".
In 2012, during the Thanksgiving holiday, "The Hunger Games" officially debuted. It was originally considered another "Twilight City", but unexpectedly opened up a new era for teenage film adaptation. The word-of-mouth and box office were used to become the starting point of the rise of Lionsgate Pictures. The box office data of 408 million in North America and 694 million in the world amazed the entire market.
In 2013, during the Thanksgiving period, "Hunger Games 2" came again, breaking countless historical records with a sweeping away troops. The final box office score was 424 million in North America and 865 million in the world. Due to the extraordinary performance of "gravity", he unfortunately ranked second in the annual box office in North America, which also strengthened Lionsgate's confidence in continuing to expand.
Two works have reached the threshold of 400 million in North America for two consecutive years. Jennifer's powerful voice is no less than Renli's "Edge of Tomorrow" in 2012, and 600 million in North America in 2013, Renli has indeed established a height that other actors cannot match, and Jennifer is the only actor who can keep up with it.
Now that we are in 2014, "Interstellar" North America's 400 million yuan, this has allowed Lan Li to seize the opportunity. He has at least one North American box office of 300 million yuan for four consecutive years and at least one North American 400 million yuan for three consecutive years. This is the first unprecedented in the history of film history. The performance of continuing to climb to the peak has really made other actors unable to keep up with the pace. Then, all the attention fell on Jennifer.
The box office showdown between "The Hunger Games 3" and "The Super Marines" is a small accident. Strictly speaking, this cannot be regarded as a contest between Lanley and Jennifer, because "The Super Marines" is an animated movie, which is completely different. Regardless of winning or losing, the result has nothing to do with Lanley; on the contrary, the summer season's "X-Men: Reversing the Future" and "Interstellar" fight are more like a competition between these two top actors.
As for the real contest, it doesn't need to happen in the actual box office showdown of "Ranley vs. Jennifer". It's enough to just pay attention to the North American box office of "Hunger Games 3". Can Jennifer reach North America 400 million for the third consecutive year? Can Jennifer continue to keep up with Lanley's pace of making history? Or, Lanley stands out and pushes his powerful influence to a new peak, and then completely becomes a stand-alone game?
This is the focus.
The excellent box office and excellent reputation of the first two works in the series prompted Lionsgate Film to make the determination to split the series finale into two parts. Although Lionsgate Film clearly knows that the content of the third part of the original work is not enough to support the two works, and at that time it will inevitably require a lot of water injection, just like the finale of "Twilight", under the huge interest trend, they still made the choice without hesitation.
Therefore, "The Hunger Games 3: The Mocking Bird" is divided into two parts.
For the third consecutive year, the "Hunger Games" series occupied the Thanksgiving period and chose to be fully released in the week of Thanksgiving, making full use of holiday time to make money; at the same time, it also created a habit that allows viewers to directly link Thanksgiving to "Hunger Games", and then formed a fixed viewing mode. Thanksgiving is the time to watch the "Hunger Games", laying the groundwork for the movie box office explosion.
So, will the audience buy it?
At least from the reputation of the film critics, the answer is no. Just like "Twilight 4" and "Harry Potter 7", the finale is divided into two parts, which is a very bad idea.
The media comprehensive reviews of the first two episodes of the series are 68 points and 76 points respectively, while "The Hunger Games 3 (Part 1)" fell directly to 64 points, creating the worst results in the series; the same is true for the Rotten Tomato Fresh Index. The data of the first two episodes are 84% and 89% respectively, while "The Hunger Games 3 (Part 1)" is only 68%, showing a cliff-like decline, and the commercial box office prospects have suffered a severe blow.
The anger and criticism of professional and mass media were also directly presented on the premiere box office numbers:
The data of $121 million in three days on the premiere weekend was 20.4% lower than the first part of the series and 23.4% lower than the second part of the series. The overall decline was very obvious.
Although "The Hunger Games 3 (Part 1)" still achieved 100 million premiere data, this has clearly exposed the decline. In addition, the reputation of mass media and professional media has dropped sharply, and the subsequent box office trend curve is worrying, and the possibility of impacting 400 million in North America immediately became slim.
Despite this, this is still a gratifying achievement for Lionsgate Pictures. Even with such premiere data, they can already ensure the momentum of continuous profitability, which also means that the practice of splitting the final chapter into two parts. Although it may lose reputation and lose some viewers, overall it can still make profits, which is definitely a breakthrough that can achieve more profits than launching only one final chapter.
However, this approach is too short-sighted and profits will inevitably hurt the enthusiasm of fans and audiences. From a long-term perspective, this is not a wise approach.
After the "Hunger Games" series, except for "Avengers" still dividing the finale into two parts, other works are avoiding this approach. In fact, "Avengers 3" has indeed encountered setbacks in both box office and reputation, and has caused a lot of criticism.
Returning to "The Hunger Games 3 (Part 1)", because the premiere box office shrank, the pursuit of the entire market exploded but failed to reach its peak. This is good news for other competitors, such as "Super Marines":
The fourth week of the release saw a 41% drop in the weekend box office!
Objectively speaking, the data of 41% is still slightly more than 40%. You can clearly feel the strong pressure from competitors, and the decline has expanded significantly. Compared with 29% of the same period when "Frozen" was released, it is a level higher. This is not so positive for the "Super Marines" committed to impacting North America's 400 million yuan.
However, such a decline data was placed in front of the 100 million-level premiere box office of the Hunger Games 3 (Part 1), and it immediately became more impressive, effectively controlled within 45%, showing strong box office endurance once again, and still maintaining the possibility of impacting 400 million in North America.
With excellent decline data, the "Super Marines" won 29.5 million on the weekend of its fourth week of release, with a cumulative box office of 231 million, still far ahead of the cumulative box office data of "Frozen" during the same period! "The Hunger Games 3 (Part 1)" did not bring enough impact, which also means that as long as the box office bonus during Christmas is excellent enough, North America's 400 million will still be within the range.
In the third week of November, the champion of the Hunger Games 3 (Part 1), the runner-up of the "Super Marines", and the third place of the "Adai and Agua 2".
Among them, the box office of "Adai and Agua 2" plummeted by 61% in the weekly market, and was defeated under the double sniper of competitors and their own reputation.
However, none of these are the key points. The far-reaching impact of the negative reputation of "Hunger Games 3 (Part 1)" has caused a huge change in the North American box office rankings next week.
In the fourth week of November, the two sequel movies, "Penguin in Madagascar" and "The Evil Boss 2", were released, but both were treated with criticism. The bad reputation was coldly accepted by the entire film market and failed to shake the market, which also made all the focus fall on the old films.
The box office of the Hunger Games 3 (Part 1) fell 53% the next week. This data is better than the first part of the series and is basically the same as the second part. It has successfully gained a foothold. The subsequent box office curve is also waiting for the Christmas bonus.
The "Super Marines" have a dual role in excellent reputation and the spread of the four-frame comic virus. At the same time, thanks to the failure of competitors to burst out enough power, they finally handed over a 6.5% decline, winning 27.6 million US dollars. They showed amazing market momentum before Christmas, regaining the same-term advantage against "Frozen" in terms of "% decline", and 400 million North America is waving.
The final North American weekend box office rankings this week were very amazing. "The Hunger Games 3 (Part 1)" won the championship again, "The Super Marines" won the runner-up again, "The Penguin of Madagascar" became the third place, and "The Evil Boss 2" ranked first in the two newly released sequel movies that did not shake the "The Super Marines".
At this point, November ends and December is entering. The overlord of the entire Thanksgiving period is still "Hunger Games 3 (Part 1). The cumulative box office in two weeks of release has reached 225 million. The performance during the same period is lower than expected, but overall, the subsequent box office trend is still worth looking forward to.
The biggest surprise is the "Super Marines". Although Disney works are worth looking forward to, the real actual performance is still expected, which is very rare. The cumulative box office in five weeks of release has reached 271 million US dollars, and the overall performance is far beyond expectations!
This year's Thanksgiving box office champion was temporarily won by "Super Marines" instead of the expected "Hunger Games 3 (Part 1). Such a change is really caught off guard; but to take a step back, in the absence of Pixar, Disney still shouldered the heavy responsibility of animated films, truly announcing the strong return of Disney's animation department, which does not seem to be considered an accident.
What's more, with the "Super Marines" and the blessing of Lan Li, now, we can finally say with confidence that Lan Li's existence is crucial!
Chapter completed!