"The Hunger Games 3 (Part 1)" accumulated a box office of 225 million US dollars in two weeks, and "Super Marines" accumulated a box office of 271 million US dollars in five weeks.

Objectively speaking, the subsequent box office trend is still full of countless possibilities, and the title of the Thanksgiving box office champion may still change. But now, the "Super Marines" is the unquestionable champion. This situation is slightly deviated from expectations, but it is still the result of expectations.

The box office data of the "Super Marines" was far ahead of "Frozen" during the same period, with a lead of up to 80 million US dollars. Unless the "Hobbit 3" exploded with a box office that completely disrupted the entire market order, North America's 400 million yuan still retains huge hope, and Renli will definitely make an indelible contribution.

Although it is still impossible to assert how much additional effects Lanli has for animated movies as a voice actor; but it is certain that the name "Lianli Hall" has a strong attraction and has become the first decisive factor for every audience to consider theater works.

This is enough!

At least, this is the "X-Men" and "Hunger Games" that Jennifer Lawrence cannot match. These are still the most normal superhero movies in the North American market, which are completely in line with the direction of the entire industry. The good and bad box office are mainly determined by the characters and plot, rather than the actors, and are consistent with the Marvel series. What the industry sees is the importance of adaptation copyright, not the market appeal of actors.

The reason why Lanli was called the last superstar of the 21st century is because he has the ability to break the laws and laws of the entire industry.

This is also proven by subsequent box office trend curves.

"Hunger Games 3 (Part 1)" was ultimately affected by the negative impact of reputation. The cumulative box office and subsequent declines gradually expanded. On the third week, the avalanche decline of 61% was encountered. At the same time, the cumulative box office collapsed from Monday to Thursday, and the overall trend was very bad.

The mid-week box office mainly relies on young people who do not need to go to work to support it. This is also the main box office of the "Hunger Games" series; the weekend box office is more comprehensive. Those family audiences and white-collar audiences may continue to enter the cinema, and crew publicity may create more impact and roles.

The plunge in box office over the weekend means that publicity has not played a role, and the crew’s iron triangle has not been able to create enough topics; the decline in box office over the mid-week means the rapid loss of target audiences, which is a fatal blow to the end of the movie box office and the prospects are not optimistic.

After the box office plummeted on the third week, the subsequent declines did not show any signs of a significant narrowing, which also means that even if you get the Christmas and New Year's Day holiday bonus, because the previous weekend box office data base was too low and the increase effect was relatively limited, the cumulative total box office may face difficulties.

On Christmas weekend, the box office of the Hunger Games 3 (Part 1) increased by 27%. It is not bad or excellent, but it can only be considered a fair-size; and the box office of the weekend after the increase is even lower than the "Super Marines" released two weeks earlier, which basically declares that the trend is over.

The New Year's Day weekend followed, the decline data of "The Hunger Games 3 (Part 1)" was disappointing again, which directly brought the movie's box office journey to the subsequent final stage.

In the end, in the last chapter of the final chapter of this series, the box office of North America reached 337 million US dollars, not only setting the lowest in the series, but also being very far away from 400 million US dollars. Such a result is far from being a "debt" because of the excellent global box office performance, Lionsgate Pictures made a lot of money, but it was indeed a very "defeat". For the three starring actors, especially Jennifer Lawrence, the box office appeal was severely hit.

In terms of box office results alone, Jennifer still earned 300 million works in North America for three consecutive years, and is definitely among the top in addition to the Marvel actors in Hollywood. But in terms of box office appeal, Jennifer, like Marvel actors, they are trapped in their own roles and have not brought too many surprises to the North American market. At this point, Jennifer has been left behind by Renley, which is also one of the disadvantages of commercial films.

In sharp contrast, "The Hunger Games 3 (Part 1)" starring Lanli Jennifer is restricted by reputation and cannot continue its strength; while "Super Marines" who participated in the dubbing triggered the spread of the virus, and the entire market responded enthusiastically, and the box office performance far exceeded expectations.

After December, the box office decline of the "Super Marines" was still effectively controlled within 40%, which also paved the way for the Christmas holiday bonus. With the box office increase of 45%, the movie's box office data returned to the 10 million level on the Christmas weekend, winning 10.95 million strongly, completing the overtake of "Hunger Games 3 (Part 1)"; and on the subsequent New Year's Day weekend, it handed in an extremely low drop of 5%, continuing the absolute strength during the holiday period.

"Hobbit 3" failed to create enough turmoil, and it could even be said to be disappointing. It only won 55 million on the premiere weekend, and it did not meet Warner Bros.'s expectations from reputation to box office.

What's even more depressing is that the overall trend of the series shows a step-by-step downward trend, and it is not able to replicate the success of the "Lord of the Rings"; but after careful consideration, the original work of the "Hobbit" is relatively weak, the content is not heavy enough to support another trilogy story. Now it has finally reached the finale, but it has not been able to ignite the audience's enthusiasm for watching movies. It is not surprising that the final results are lower than expected.

During the entire Christmas weekend, the Hobbit 3 was not able to create enough turmoil, which also prevented the holiday from being expected.

The reputation of commercial works such as "The Hunger Games 3 (Part 1), "Museum Wonderful Night 3", "Evil Boss 2", "Ah Dai and Agua 2" collapsed across the board, and no work could attract enough attention; while the only animated film "Penguin in Madagascar" has always been lukewarm from reputation to topic popularity, and the box office performance is lacking, and in the end, all eyes are focused on the "Magic Black Forest".

However, the "Magic Black Forest" also produced by Disney takes the black fairy tale route and is more suitable for adults to watch. It has not been able to create enough influence during the Christmas holiday to choose to be released on Christmas weekend, but the box office on the weekend is only 30 million, and the performance can only be said to be average.

This also means that there is no work in the entire market that is more suitable for holidays than the "Super Marines", which invisibly creates more market growth space for the film. When the needle moved towards 2015, the cumulative box office of the film had successfully reached 363 million US dollars, and undoubtedly became the annual animated movie box office champion in 2014.

However, it is still a long way to go before North America's 400 million; and this is not easy. On the New Year's Day holiday weekend, the box office data of the "Super Marines" is only 10.4 million. This is the data with a holiday bonus. It will inevitably fall sharply next. It is very, very difficult to continue to maintain the rapid growth momentum, unless it is like "Frozen" that it will follow up to the sky-defying box office curve.

Last year's "Frozen" was a national song of "Let's go" and a hot atmosphere of awards season. It was still fierce after New Year's Day, with a continuous decline curve of 5%, 9%, and 2%, and even a box office increase curve that occurred occasionally or around. It was incredibly winning 100 million US dollars after the New Year, magically breaking the 400 million threshold, creating a miracle that cannot be replicated.

Generally speaking, after the full-released commercial films entered the ninth week, compared with the screening cycle of about fifteen to twenty-three weeks, it has entered the second half of the stage, and the pace of box office growth has slowed significantly. The cumulative box office data after that may be around 10 million to 20 million, or even less.

Even the "Avengers" is no exception. The cumulative box office after the ninth week is only 20 million; while "Avatar" accumulated a cumulative box office after the ninth week is as high as 60 million, which is already very rare. In the entire history, there is only one work that is unique and unique: "Titanic", this work is not visible in the early stage, and its stamina is continuous. It was released for 41 weeks, and the cumulative box office after the ninth week reaches 230 million. However, this is the only exception.

After the ninth week, "Frozen" relied on the spread of the virus and swept 100 million box offices against the sky, and the subsequent trend curve even surpassed "Avatar", but this is obviously difficult to replicate.

This seems to be an impossible task for the "Super Marines".

The subsequent influence of the virus transmission of "Four-frame Comics" has not been fully developed after all.

Last year's "Let go" almost became "Karaok for the whole nation", spreading indiscriminately in various countries and regions around the world. Music, as a means of communication for popular art, is even more influential than the movie itself, has a higher singing and a wider recognition, enough to spread throughout every corner.

The original soundtrack of "Frozen" broke the record of "Lion King" soundtrack with the eleven-week non-continuous billboard championship, and ranked in the top ten consecutive billboards in 24 weeks. The sales of more than three million in the United States topped the 2014 annual sales championship, and the sales of more than five million in the world topped the 2014 annual sales championship, and the sales of more than six million in the Internet audio source topped the global sales championship in 2014.

There is no doubt that this is an absolute advantage that "Frozen" cannot match.
Chapter completed!