Chapter 169 Shen Ru is not a kind person
Xiao Mo's proposal was ruthlessly rejected by Chen Ru.
"I think it would be more appropriate to find professionals to do this."
Chen Ru said lightly: "I have some connections in the advertising design industry. Just go back and contact a few companies. You don't have to worry about this matter. With this time, it's better to think carefully about how to write the next new song, and the next online drama, which are the top priority."
"Woman's mouth."
Xiao Mo had no choice but to leave silently with his advertising copy.
To be honest.
Xiao Mo felt that the advertising copy he had ‘designed’ was really feasible.
No joke.
[Laojiangtou Liquor] The biggest problem at present is its popularity. Their products are still good, but their marketing methods are very out of date. With the competition in the liquor market becoming more and more fierce, it has gradually become a niche and unpopular. Apart from some die-hard fans, it is basically impossible to generate new customers.
When new users are not available, the number of loyal fans will only decrease. This is the reason why [Laojiangtou Liquor] is declining day by day.
Although the advertising copy that Xiao Mo thought was indeed a bit weird, the effect was still guaranteed. As long as the brand [Laojiangtou Liquor] can be launched with this advertisement, then the big Vs on the Internet who like to take advantage of the popularity will definitely not miss this opportunity.
The quality of [Laojiangtou Liquor] is not bad. As long as it is noticed by the Internet Vs in the wine field, they will naturally give pertinent or higher evaluations. These evaluations are enough to attract netizens who like to drink, thus bringing a large number of new customers to [Laojiangtou Liquor].
This is the real purpose of Xiao Mo's design of this advertising copy.
It’s a pity that Chen Ru ruthlessly rejected it.
Although Xiao Mo is the boss of the company, he usually doesn't care about anything. Chen Ru is responsible for the business of big and small. Chen Ru is determined to reject the copywriting, and Xiao Mo is embarrassed to continue to persist.
"I don't see the highlights of this copy."
Chen Ru glanced at him and said lightly: "But don't forget that [Laojiangtou Liquor] is not our own company, it is the Party A who we cooperate with. We designed advertisements not to make [Laojiangtou Liquor] break through the predicament and regain a new life, but to make Party A satisfied. As long as they are satisfied and get the endorsement fee, the rest has nothing to do with us."
She felt that this matter was that simple, but Xiao Mo always liked to think about it very complicated.
She also knew that [Laojiangtou Liquor] encountered a dilemma, and that such a dilemma could not be resolved with just a traditional advertising campaign. Xiao Mo's advertising copy may be the truly effective way to crack it.
but--
What does that have to do with [Miracle Entertainment]?
[Miracle Entertainment] The only thing you are responsible for is to satisfy Party A (Laojiangtou Liquor), that's all.
As for whether this advertisement is valid, Party A will eventually die or live...that is what Party A needs to consider.
If [Lao Jiangtou Liquor] is his own company, then Chen Ru doesn't mind letting Xiao Mo's advertising copy try it, but unfortunately, this company has nothing to do with them, so it's impossible to make any mistakes.
"you're right."
Xiao Mo thought about it and felt that what Chen Ru said made sense.
Then……
He pondered for a moment and suddenly asked, "Aunt Chen, do you think the company [Laojiangtou Liquor] has the value of acquisition?"
“What…what?”
Chen Ru was stunned and was caught off guard by this question.
"I want to acquire a physical enterprise and develop a side business."
Xiao Mo said seriously: "This is not my impulsive idea. Before I founded [Miracle Entertainment], I was thinking about this. Compared to an online entertainment company like [Miracle Entertainment], I want to be a physical enterprise and share some risks."
Xiao Mo had been thinking about this matter for a long time.
He is not the only one who thinks that in the entertainment industry, there are many celebrities who develop side jobs, such as hot pot restaurants, cafes, supermarkets, entertainment cities, etc., which are the most passionate side job choices for celebrities.
As for why one must develop side businesses and physical industries?
Xiao Mo now has some understanding of himself.
How to say, the Internet is virtual, the entertainment industry seems to be prosperous, and it is actually difficult to grasp it. Even popular celebrities are worried that they will suddenly stop becoming popular one day. In order to avoid being embarrassed to lose their jobs, they have developed side jobs one after another.
Although most celebrities have lost their side jobs, there are also many celebrities with business acumen who make their side jobs very vivid and even make more money than being a celebrity.
Xiao Mo doesn't care whether he makes money or not, nor does he beg those celebrities who make a lot of money. He just thinks that if all the chips are placed on the entertainment company, it would be a little more risky. If he can develop another side business and share the risks of starting a business equally, it would be a good choice.
"I can understand your intention to develop a side job."
Chen Ru nodded gently: "But why is the liquor industry?"
"The liquor industry is developing better and better now. Although the competition is fierce, there is actually great potential."
Xiao Mo explained: "And, looking at the whole world, liquor is a major category in liquor. In our country, it occupies more than 90% of the liquor market. As long as the brand is established, the subsequent development will be relatively stable and insurance will not take too much time and energy..."
Chen Ru listened quietly.
After listening to Xiao Mo's analysis, Chen Ru felt it made sense, and then said, "Don't worry about developing side jobs. I'll help you pay attention to [Laojiangtou Liquor] first, hire someone to do a detailed investigation, and hand it over to you in a while, and you will decide when the time comes."
"good."
Xiao Mo nodded.
“As for advertising design…”
Chen Ru thought for a while: "I will find several advertising companies to design according to the needs of [Laojiangtou Liquor], and then notify you to record the advertisement...
If you want to acquire [Laojiangtou Liquor], try to wait.
The company is not in a good situation at the moment. Spending so much money to advertise this time is a desperate bet.
When they find that the advertisements don't work at all, they will basically be desperate about their own business.
If you propose an acquisition at that time, you will ensure that the price will be very low."
The ads don't work at all...
Hearing Chen Ru's words, Xiao Mo's mouth twitched slightly, and he felt speechless.
Chen Ru is a sensible person. She knows clearly that the current difficulties [Laojiangtou Liquor] cannot be solved by such a "traditional advertisement".
But when she was talking to the other party, she said nothing.
While praising the other party in the business mutual bragging mode, he silently watched the other party step by step into deeper predicament...
This Aunt Chen is not a kind person.
Chapter completed!