Chapter 73: One after another
While Zhengchuan Co., Ltd., Four-Star Glass and Qibin Group launched its operations.
The headquarters of Short, Corning, and Electric Glass also issued instructions to the branches in China to test the attitude of Suiren Company.
The domestic medicinal glass market is surging, and the influence of Suiren Company is also increasing day by day.
After more than a month of sales, the non-stick pans and knives produced by Snail Industry have brought about initial changes in this market.
The previous non-stick pan market in China was dominated by Supor, while Midea and Joyoung accounted for a small part, and the others were all miscellaneous brands.
The entry of the snail industry directly led to the non-stick pan market and entered a reshuffle stage.
The reason why Huang Xiuyuan is obsessed with the industrial chain and even produces non-stick pots by himself is to force the industry to reshuffle.
If Snail does not launch non-stick pan products and takes the initiative to go to these companies to discuss cooperation, it will fall into a passive state, and takes the initiative to come to the door with others, which is two concepts.
Just like the medicine glass in Shandong Province, if the Snail Industry had not made glass bottles at that time, Suiren Company took the initiative to find the other party to cooperate, whether the other party believed it or not was a question. Even if it was a cooperation, the conditions would not be better than now.
This is the difference. Take the initiative of the other party, which is a change in strength between the two sides.
Only by placing the knife on the other party’s neck can Suiren Company take the initiative and make the other party obedient.
Snail Industry's non-stick pot business is like a bayonet at this time, and is pressing against the heart of Supor, Midea and Joyo Non-stick pot business.
Especially Supor, a giant in the cooking utensil industry, has suffered a huge impact from the snail industry.
In the promotion of non-stick pots, Snail Industry sometimes pushes advertisements on the blog, and a very simple and crude quality verification method, make Snail's non-stick pots have a huge reputation.
This quality verification method is to use the key to scratch the coating of the pot. Products from non-snail industry will have scratches. Faced with this quality non-stick pot, those counterfeit and shoddy fakes are simply unable to imitate them.
Snail Industry has announced to the outside world that all dealers and snail non-stick pans sold must agree to consumers' on-site tests to ensure that they are authentic snails.
If the dealer is posing in a snail non-stick pan and does not agree to the consumer's test, the consumer can call and complain directly or send an email to the snail industry.
There will be disagreement in the test, either the dealer fools the counterfeit and shoddy products, or the dealer deliberately. In any case, Snail Industry will make the other party unable to take advantage of it.
It is precisely the strength of the snail non-stick pan that produces a strong reverse pressure effect.
Lin'an, Zhejiang Province.
The headquarters of Supor Company is in Lin'an.
The company's management team, including President Su Xianzhe, frowned.
They held two reports in their hands, one of which was the sales of pots and utensils this month. Sales volume has been positive for several consecutive years, showing negative growth for the first time in December. Although it only fell by about 2.1%, this is a clear signal.
At first, Su Xianzhe thought it was the impact of the economic crisis, but after they conducted in-depth investigations, they discovered the real reason behind the negative growth.
An unexpected opponent appeared in front of Supor.
The second report is the inspection report of the snail non-stick pan. When they see that the performance and quality of the Supor non-stick pan are almost crushed, they know that the trouble is coming.
Su Xianzhe asked with an ugly face: "Secretary Bai, do you say Snail Industry rejected our conditions? Why?"
"Mr. Su, the other party said there was no plan to sell technology or authorize it." The female secretary with fashionable short hair said the reply from Snail Industry without any mistake.
The unwilling Su Xianzhe asked again: "Where is the Snail's parent company, Suiren?"
"Suiren Company has the same attitude."
In fact, Su Xianzhe didn't know that the reason why their company was rejected was neither the lack of authorization plan nor the lack of sincerity in their cooperation conditions, but the fundamental reason.
Many people don’t know the background of Supor. In 2004, Supor became the first listed company in the cooking utensil industry. At that time, the actual controller Su family held a total of 42.86% of the company’s shares.
In November last year, Gaul SEB International acquired the controlling stake in Supor through a tender offer and other methods, and then the Su family began to reduce their holdings frantically.
Up to now, the Su family has gradually withdrawn from the ranks of major shareholders, and its shareholding ratio in Supor Group has been declining year by year. SEB International's shareholding ratio has long exceeded 67% of the absolute controlling stake, and Supor is completely controlled by foreign capital.
This is the deep-seated reason why Supor was rejected by Suiren Company. Even if it is required to authorize it, it is impossible to authorize it to Supor.
Just when Supor Company was at a loss.
In Foshan, in the Pearl River Delta, it is the base camp of Midea Group. Its products such as non-stick pots are only a small part of Midea Group's business, but they have no idea of giving up.
Especially after hearing about the cooperation between Shandong Province Yaobo and Suiren Company, they also noticed some situations. Originally, Midea Group's non-stick pot business was all OEM products, so why not ask Snail to OEM for OEM?
Joyoung Company in Quancheng, Shandong Province has another plan, because Joyoung Company itself has a non-stick pot production line, so technical authorization is naturally given priority.
Many domestic OEM factories or small brands also have their own actions.
The tool manufacturing industry in another industry, Yangjiang Shibazi, Zhang Xiaoquan and others, are all looking for ways to try to get online with Suiren Company.
Suiren Company is actually very clear about consulting or finding relationships for these companies. For example, Joyoung Company is through the relationship between Shandong Province.
There is naturally no problem with cooperation. Lin Baijie and Chang Fuguo of Snail Industry discussed it and decided to hold an authorized cooperation meeting in Shanmei City on January 12 next year.
The invited companies include 5 non-stick pot companies including Midea and Joyoung, 4 pharmaceutical glass companies including Zhengchuan Co., Ltd., Sixing Glass, Qibin Group, and 6 tool companies including Shibazi and Zhang Xiaoquan.
Short, Corning, and the representative of electrical glass who visited continuously, were told that Suiren Company had no idea of cooperation.
The samples and test reports sent to Peking by the Shandong Provincial Medicine Glass, which were recently proud, were also handled by special matters, and passed the initial inspection in less than a week.
Many interested pharmaceutical companies, even Johnson & Johnson and Pfizer, have sent inspection teams to inspect the factory in Shandong Province.
Seeing that a steady stream of silicon nanobottles were produced on the production line, several domestic pharmaceutical companies placed a batch of small orders to test the waters.
As for foreign countries, Hu Chengjun is organizing personnel to submit certification of medicinal glass bottles for silicon nanobottles to various Western countries.
However, applying for international institutions may not be that fast.
It is estimated that Short, Corning, and electrical glass will not easily allow silicon nanobottles to be approved for market launch, because this is related to their interests.
International pharmaceutical giants such as Johnson & Johnson and Pfizer will not allow Shandong Province Pharmaceuticals to completely occupy the market because it is not conducive to the security of the supply chain.
It is estimated that in the end, a small number of international markets will be opened and the pharmaceutical glass industry will be reshuffled. Those pharmaceutical giants will support their respective pharmaceutical glass companies to ensure the supply chain safety net.
Chapter completed!