Compared with Pinru’s current sales, the shipment volume of students in the e-commerce class is not worth mentioning.

But what Luo Xiu looks at is not their current achievements, but the infinite possibilities in the future.

If you plant seeds in spring, you will have to wait until autumn to reap the harvest.

Luo Xiu is now a small tree and also a sower.

When his small tree grew into a towering tree, it was about to face a storm.

Those seeds sown inadvertently have become a forest, coming from all directions to crowd around this big tree.

They are students in the e-commerce class, veteran employees like Xiao Zhuying who left Pinru to start their own businesses, and countless students in the school who followed Luo Xiu to start their own businesses.

Han Yixuan is a student majoring in e-commerce. He has a name like the hero of an idol drama, but does not have the corresponding good looks.

He has always felt inferior because of his height since he was a child and dared not take the initiative to approach girls.

Recently, he discovered that he had good luck. A sophomore girl asked for his mobile phone number and often made excuses to chat with him.

Of course, he is not so narcissistic that he thinks that his senior sister is attracted by his looks. It must be because of other aspects that attract his senior sister.

Soon he discovered that the topic of his senior sister always revolved around e-commerce, and he suddenly realized.

It turned out to be because I opened a Taobao store.

"Sister, I made another deal today."

After Han Yixuan saw the customer paying, he immediately showed off to his senior sister.

"Junior is awesome, keep up your hard work!"

"Well, I will continue to work hard and strive to sell ten orders a day."

"Junior Yixuan, I heard that Luo Xiu helped you with two classes. Can you lend me your notes?"

"Okay, I'll take it downstairs to your dormitory now."

When Han Yixuan personally handed the notes to his senior sister and asked her to take a walk by the lake, the senior sister rejected him.

Later he discovered that his senior sister was also a Taobao store owner, and she could sell dozens of orders a day, which was far beyond what his new store could compare to.

It was then that he discovered that the senior sister did not fall in love with him, but just wanted to get his class notes for free.

Realizing that people's hearts are sinister, he angrily typed out a sentence in the class: Beware of fire, theft, and seniors.

…

In the third week of classes, Luo Xiu arranged for Pei Xuelin, the company's senior in charge of through-train promotion, to come and take his place in the class.

Pei Xuelin just stepped onto the podium and found that the class of more than forty people was now packed to the brim, and there were even people lying on the windows to listen.

When other teachers see this scene, they must be very envious!

"Good morning, classmates. I am your senior, Pei Xuelin from the Department of Mathematics. I am mainly responsible for through-train promotion at Pinru E-commerce. Today, I am here to give you a lesson on through-train promotion on behalf of my boss."

"Shh~~"

He was answered with boos.

"I don't want you!"

"We want Teacher Luo!"

"Let Teacher Luo come to class instead!"

…

The more embarrassed these students are when they see you, the harder they will tease you.

"Quiet, quiet..." Pei Xuelin patted the desk, "Although our boss is very strong, he has specialization in the field. I am a professional research through-train, no worse than the boss."

"Then do you know how to drive a black car?"

“Do you know how to get traffic for a dime?”

“What proportion of promotion expenses is reasonable?”

"Why didn't I make a single sale after I spent a hundred yuan?"

…

When Pei Xuelin heard these questions, he frowned and said, "I have a method that costs 100 promotion fees and can sell 10,000 yuan. Do you want to listen?"

"want!"

Everyone answered very neatly this time.

"Lie in bed, close your eyes, and dream."

After Pei Xuelin finished speaking, he laughed first.

"cut!"

When everyone realized that they had been tricked, they booed again.

"What I'm going to say next are all what our boss said to me."

After Pei Xuelin said this, everyone fell silent instantly.

Sure enough, they still believed in Luo Xiu.

"I know you want to hear some useful information. Regarding paid promotion, I have indeed summed up a set of rules. I know how to spend the least money and get the most traffic. Do you want to hear it?"

"think!"

"But I won't tell you."

"Tch, are you afraid that we will steal your job?"

"You are far from trying to steal my job. I won't tell you because the rules I have summarized are only applicable now. Tomorrow, Taobao programmers may change their algorithm and these rules will no longer apply. If you still use

If you do it the way I teach you, you will die miserably."

Pei Xuelin paused and continued: "It is better to teach people to fish than to teach them how to fish. What I want to teach you today is how to discover patterns."

"what way?"

"First of all, we need to know that through train is a promotion tool similar to Baidu PPC. What is the most important purpose of Taobao launching this tool? Can anyone tell me?"

"In order to make money."

Several people rushed to answer.

"That's right, Taobao stores do not charge commissions for transactions, and mall stores only charge a few points of commission. If Taobao wants to make a profit, it can only rely on promotion fees.

Let me continue to take Baidu search as an example. Several of the results found by Baidu are advertising spaces. In order to make more money, Baidu usually adopts the method of bidding, which means that the merchant with the highest bid will get the top ranking.

So the question is, do you know what the disadvantages of doing this are? For example, some patients want to find hospitals through Baidu."

"It's easy to find a bunch of bad hospitals." A classmate replied.

"Yes, because black-hearted hospitals are more profitable than regular hospitals, black-hearted hospitals can pay a very high price to gain search rankings.

The same is true for Taobao. If the ranking is determined solely by the law of the highest price, it may lead to some inferior products with low cost performance being ranked at the top. If consumers always buy these bad products, people will gradually stop buying them in the future.

Trust Taobao.”

When Pei Xuelin said this, everyone had quieted down and listened to him alone.

“Therefore, Baidu and Taobao must find a balance between [earning more promotion fees] and [finding good products for customers]. The most ideal state is that the platform can both earn promotion fees and search results are all

A conscientious product.”

"This is something Taobao needs to consider. What does it have to do with us?" someone asked.

"There are thousands of products on Taobao. To select good products from them, programmers must set many rules. Those that meet the conditions will be given a high score, and those that do not meet the conditions will be given a low score. If our products are given a high score in the system

points, then you can rank at the front with a very low bid.

There are many such criteria, such as high dynamic comments, high click-through rate, high repurchase rate...

It is said that the system has thousands of dimensions to judge the quality of a product, but as long as there are standards, we can cater to these standards.

Merchants will continue to look for system loopholes, and the platform will continue to patch the loopholes. This is a long-term battle of wits and courage.

So I can't tell you the specific vulnerability now, because the vulnerability may be patched tomorrow."

…

Pei Xuelin gave two lectures without stopping.

These are the most basic principles. Luo Xiu was too lazy to waste his time, so he sent Pei Xuelin to teach them.

As for Luo Xiu, he is no longer in school and has gone to see his feet.

It's not that he has a foot fetish, it's just that to make women's shoes now, he needs to find some good-looking foot models.
Chapter completed!